Hey Digital Course Creators!Want to know the most common mistake people make with their digital course?Not fully knowing their ideal target market. The biggest challenge standing between YOU actually SELLING your course… is understanding your ideal target market.If your course isn’t selling — then you’ve likely been making this gigantic mistake.As the saying goes “if you are marketing to everyone, you are marketing to no one.” In my latest video, I cover the three main components of your ideal target market and how honing in on your ideal target market will get your course selling like hotcakes.Follow the link to check it out: https://jeanginzburg.com/what-is-the-biggest-mistake-you-are-making-with-your-digital-course
Posted by Jean Ginzburg on Wednesday, March 6, 2019
What’s the biggest mistake you are making with your digital course?
Not fully knowing their ideal target market.
The biggest challenge standing between YOU actually SELLING your course… is understanding your ideal target market.
If your course isn’t selling — then you’ve likely been making this gigantic mistake.
You see, no matter how great you THINK your marketing is, if you don’t know who your ideal target market is and speak directly to them, then all the marketing strategy and tactics you implement will not get you where you want to be.
As the saying goes “if you are marketing to everyone, you are marketing to no one.”
Three main components of your ideal target market
One — start off with your demographics. Narrow down your audiences, by gender, age range, geolocation. What’s their occupation? Household income?
Two — Get even deeper into your ideal target market. You want to better understand what are their pain points, what are their frustrations, what are their challenges, what’s keeping them up at night and how does your product or service address those challenges?
Three — Where is your ideal target market hanging out? Are they on more likely to be on LinkedIn? or Facebook? Or are they on other social media channels?
What are they reading? Do they read blogs or books? What kind of books specifically? Maybe they read certain blogs or websites?
Who are they following? Celebrities? High profile individuals? Gurus in the space?
Once you answer these questions, you’ll know exactly where to put your content so that your ideal target market will see it.
How do you find all of this information if you are just getting started?
Start off with creating a worksheet with all the details such as demographics, pain points, etc and begin filling it out.
Identify your top 5 competitors and research their marketing messages. Review their websites,, books and any other marketing materials. Make a note of the pain points and challenges they address in their marketing materials.
To really get to know your ideal target market, jump on the phone. If you are already in business, call your customers. Ask them how your product or service has changed their life for the better.
Don’t make the same mistake so many other digital course creators make by not being clear on YOUR ideal target market.
But this is just the beginning. Although the ideal target market is critical, it’s just the first step in selling and marketing your digital course.
In my next video, I’m going to get into what makes for engaging content and I’ll share with you a content HACK that will allow you to create content for the WHOLE month with just one piece of source content!
Follow me on this blog so you can get the next video/blog post and be on your way to your first (or next!) digital course sale!
If you like this content, please be sure to sign up for my FREE Monthly Digital Marketing Roundtable on the second Wednesday of each month. In each session, I discuss digital marketing and social media strategies to explode your online business! Sign up here.
Jean Ginzburg is a #1 best-selling author, award-winning digital marketing expert and the founder of JeanGinzburg.com. Her passion is helping businesses thrive and achieve their ROI goals with digital marketing. Jean has grown hundreds of businesses, including nuamerous businesses to 7 figure results. She has been featured in Entrepreneur, Inc.com, Forbes and Huff Post.