In today’s online marketing world, landing pages should be sales driven. All the traffic you send there can quickly become conversions, which can get you closer to whatever business goals you may have. Whether that’s to sell your product or have prospects sign up for your mailing list, landing pages can help get you there!
Creating a landing page involves a lot of work regarding copy and design. Seasoned marketers regularly tweak their landing pages to better convert their targets. To get started, here are some of the most popular landing page software.
There are a number of characteristics to look for in a landing page software, including:
- Clean user interface
- Drag and drop editor – no coding required
- Generate mobile-responsive pages
- Provide detailed analytics
- Publish pages efficiently
- Integrates with marketing and email tools i.e. Mailchimp
This is one of the top landing page software. You are provided with unlimited page creation for collecting email addresses. It also gives you access to a growing number of professionally designed templates and LeadBox pop-ups. You can use these templates for your:
- Facebook landing pages
- Webinar pages
- Content pages
- Launch pages
- Upsell pages
- Check-Out pages
- Thank you pages
- 404 pages
Leadpages also has the LinkDigits feature that lets you collect emails even through SMS! There are several ways that people can sign up, for instance, you can tell someone in person to have them text a keyword to your LeadDigits number. They will then get a response text message asking them to sign up for your list. So even offline you can reach people and increase your list growth rate.
Leadpages is a great tool with its unlimited page creation, leads, and traffic, even if you opt into their basic plan.
This software goes beyond landing pages because it integrates the entire sales funnel. If you’re new to landing pages and have trouble with getting technical, ClickFunnels can help you out. It is designed to be used by non-techies and non-developers who have great ideas, and enable them to build pages within a sales funnel that are made to convert.
Its best features include funnel template blueprints, a drag and drop editor, the ability to share your funnel as an affiliate link, and several tutorials. It’s easy to use, and you can select from a wide range of widgets for your page such as:
- Facebook comments
- SMS Signup
- Countdown timers
- Progress bars
- Pricing tables
- Custom HTML
Much like the aforementioned software, Instapage lets you create compelling landing pages that convert. You can create any page, but its true advantage lay in the:
- Webinar pages
- Squeeze pages
- Thank you pages
Instapage has a plethora of striking templates, and you can also choose to upload a current landing page from another provider to your Instapage platform. Its template editor lets you edit the designs, colors, and fonts to match your current ad and website branding.
Its analytics include heat map data that provide you with a view of how your visitors behave on your landing pages. It tracks everything from a users mouse clicks to scrolling, to where they spend time the most on your page. Plus this software’s interface has been said to be the easiest to use.
Now go try these fantastic landing page software and see which one is best for you and your business!
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Jean Ginzburg is a #1 best-selling author, award-winning digital marketing expert and the founder of JeanGinzburg.com. Her passion is helping businesses thrive and achieve their ROI goals with digital marketing. Jean has grown hundreds of businesses, including nuamerous businesses to 7 figure results. She has been featured in Entrepreneur, Inc.com, Forbes and Huff Post.