The advent of Linkedin allowed professionals the world over to network in a new way. LinkedIn offers unprecedented access to key decision-makers, movers and shakers, potential business partners, service providers and clients. You find someone you like on the platform, and if you want to get to know them, you connect with them and have a call. Sometimes that leads to you joining groups, getting speaking engagements, or invitations to join podcasts.
In one of my podcast episodes, I got the chance to talk with Rhonda Sher, a LinkedIn expert. She’s been helping entrepreneurs, professionals, and businesses create visibility, credibility, and profitability on LinkedIn. She is also the author of the book The ABC’s of LinkedIn, Get LinkedIn or Get Left Out.
Rhonda shared some of her proven LinkedIn strategies that can help you grow your business, and I am sharing them with you.
The banner on your LinkedIn profile is one of the first things people see. As you know, first impressions are everything. The banner is the blue space above the rest of your profile. Make sure your banner reflects your message and your brand. Using Canva.com, you can create a banner consistent with your brand.
Your headshot is just as important as your banner. According to Rhonda, people are 16 times more likely to interact with you if you have a professional photo. Don’t be cute with your headshot, and don’t ignore it. A picture of your pet or an avatar will not make you look legitimate in the eyes of a potential client or business partner. Rhonda sees such profiles all the time. Some don’t have any picture at all — Make sure you are not one of them.
Clear and concise headline
LinkedIn will default to giving you your job title in place of your headline. Instead, customize it, using the 220 allowed characters. Use the headline to attract the right prospects. In the headline, tell people what you do, whom you serve, and what problem you solve.
Clear contact information
If you don’t have clear contact information, how do you expect people to get in touch with you? Make sure you list your website, email address, and/or phone number. Not having any contact details is like going to a black-tie event in your running clothes. You are not dressed for the party, and you can’t connect with people the way you would in proper attire.
Touch 10 people before 10 AM
One of the ways you can increase the efficiency of your time on LinkedIn is by employing Rhonda’s 10 before 10 method. Rhonda asks her clients to make a habit of engaging with at least 10 people before 10 AM. The results might surprise you. For instance, one of her clients gained a 30% increase in business because of this system.
LinkedIn is a platform for serving, not selling
To utilize LinkedIn effectively, first you need to understand what it’s for. It’s not a selling platform. It’s a networking platform, where you can connect with prospects so you can build relationships with them, eventually benefiting from those connections. To help her clients get the most out of the platform, Rhonda teaches them the 3Ps: present, prospect, and profit. It’s a simple system she shares with her clients to generate appointments, share content, interact with other people’s content, engage with prospects, foster connections and profit from them.