Tag: Podcast

Posted on March 11th, 2021

How Long Should My Social Video Be?

  • #transform
  • Business
  • Business Growth
  • Content Marketing
  • Facebook
  • Social Media
  • Strategy
  • Uncategorized

“How long should my social videos be?” From all the presentations I’ve given and all the prospective and actual clients I’ve talked to, it’s the number one question I get asked. 

The answer is it depends. It depends on who you are, what you’re doing, the nature of your business, and, most importantly, whom you want to reach – your target audience and where they are within their buyer’s journey. That’s why before telling you how long your social videos should be, I need to explain what you need to know first.

Where should I post my video?

Post your videos where your audiences are hanging out. 

If your audiences are under the age of 30, TikTok would be a great place to start posting video content. 

For B2B businesses and those working with corporations, LinkedIn is the place to go. 

If your business is about entrepreneurship and you want to reach regular people thinking of setting up their businesses, Facebook and Instagram are good places to post videos. 

If you want to talk to seasoned fellow entrepreneurs, LinkedIn might be a better channel for you.

Relating video length to the funnel

Now back to the question about the length of your videos. 

Every platform has a recommended video length. If you’re on TikTok, you can’t create videos longer than a minute, for example. 

But let’s go beyond that. Before creating your videos, figure out what portion of your target audience you are trying to reach and where they are in your funnel. Their place in your funnel will determine the length of the videos you create for them. 

Top of the funnel – shorter videos

Those at the top of the funnel are people who’ve never heard of you, your brand or your offer.

For such people, who don’t know you but want to learn more about you, 1-2 minute videos work well. They would be willing to invest only a couple of minutes in your content to see what you’re about.

Middle of the funnel – 5-10-minute videos

People in the middle of the funnel are those who know a little bit about you and your offer, seen some of your content or watched some of your videos. 

These people are most likely engaging with, commenting on, and watching your videos. They may be willing to watch more of your content and of longer duration. 

I do 10-minute Facebook Live videos for my business to target people in the middle of my funnel. These audiences already know who I am and then see the specific content I create for them.

Bottom of the funnel – longer videos

And, of course, the bottom of the funnel is where conversions happen. 

You are safe to create longer videos for this portion of your target audience. These can be your courses, training, and webinars. Design those videos to prompt your viewers to take a specific action – whether it’s filling out a lead, getting on a call, or subscribing to a newsletter.

Conclusion

The length of your social videos should match (1) the requirements of the channel you are posting on and (2) where your target audience is within your funnel. Create 1-2 minutes videos for people at the top of the funnel. Create 5-10 minutes for people in the middle of the funnel. And create longer videos for people at the bottom of the funnel to increase conversions.

 

If you’re not sure if you and your brand – whether it’s your personal or company brand – are getting enough exposure through video content check out THIS blog on the Best Tips on How to Get Past Your Shyness with Video

 

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Posted on January 22nd, 2021

Create Digital Marketing Content for the Entire Month in Just a Few Hours

  • #transform
  • Business
  • Business Growth
  • Content Marketing
  • Social Media
  • Strategy
  • Uncategorized

We all use content and social media. The challenge I hear from entrepreneurs is they lack the time to create content on social media.

The answer? Repurpose content. It is a key turning point for your business. There is no going back once you realize how easy it is to fill your content calendar with material that you already have. 

Repurposing content is a topic that’s near and dear to my heart; I’ve shared more than a dozen speeches about this. It’s something that’s spoken about on all my social media and in my videos because of how important content is to any business. 

Today you will learn how to create a month’s worth of social media content, in just a few hours, from one video source.

Start with a Video then Chop It Into into smaller segments

You can create a video about your niche for about 10 minutes. Remember to add value to your audiences! It’s not about you, it’s about them!

From that video, you can create enough content for the entire month. You can do that by first chopping up your video into smaller segments, like the following: 

  • 15-second segments for Instagram stories

  • 60-second segments for TikTok

  • Short 1-3 min segments you can repurpose for various platforms

You can also post full-length videos on IGTV, Facebook, YouTube, and LinkedIn. They allow for longer videos on those platforms, so if your (or your client’s) audience can be found there, definitely post them. 

Repurpose your video into a podcast

Another thing you can do is repurpose your video into a podcast episode or audio clip. 

I do this all the time. I just strip out the audio from my video and convert it into a podcast episode.

I have a separate podcast where I create audio content – Listen by Jean Ginzburg. Most of the time, I would just repurpose a video that I’ve already recorded.

You can again take that audio and chop it up into smaller segments like you did with the video and then make little sound bites from the audio. 

Create at least one blog post from the video

You can also create at least one blog post out of your source video. 

I go on a platform like Rev.com and get my video transcribed automatically. It’s super fast and cheap. 

It gives you a very good basis for creating a blog post. Typically, I can create two or three blog posts out of one video. If your blog post is around 500 words, you can break it up into one main topic and two to three sub-topics.

So, if you have at least one blog post, you can probably create two or three out of it. 

Because I have the transcription, it makes it even easier to create a blog post from the video. The words are already there; all I need to do is clean it up, organize it and edit it.

Create quotes out of the blog

Out of one blog, I can pull out 10 to 20 quotes, which can be really cool.

You can post these quotes as snippets on social media. Just copy and paste the quotes, put them on your LinkedIn, Facebook, or Instagram, and add an image to make it look better. 

However, what I’ve been seeing on LinkedIn lately is just plain quotes or text, no image. It seems to get better engagement.

How to make quote images?

From your quotes, you can also create quote images or quote graphics in three easy steps:

  1. Choose a nifty background
  2. Find a relevant and thoughtful quote
  3. Add in your branding

For this task, you can use Canva. It’s free (although note that some template images are not) and it’s quite easy to use. 

You just log in, pick your image template, customize it with your text, and voilà, you have a quote graphic you can download for free. Canva has preset templates for specific platforms. For example, if you want to do an image for Instagram stories, it automatically gives you the size so you don’t have to worry about your graphic being cropped because it was too big or the wrong size. 

Just pick the right template, change the background image, put in your quote, add your logo, and that’s it. Super easy. It takes only about five minutes to create an awesome, shareable image graphic. 

With all of this repurposed content, you can quickly fill your content calendar for the month! 

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Posted on January 18th, 2021

Repurposing Content Through Social: Video

  • #transform
  • Business Growth
  • Content Marketing
  • Facebook
  • Social Media
  • Strategy

In the last several years, social media has really blown up. Especially the last several months, it has gotten even so much bigger because people are staying home and not going out as much — thank you Corona. They’re more on their computers and smartphones, and that means they are much more actively engaging on social media platforms.

This focused attention is the perfect time to take advantage of beginning a conversation with your audience.

The question now is, what is the best way to effectively engage your audience?  The answer – create content.

It could be anything from video and podcasts to social media posts, articles, and blogs. Start a discussion about your area of expertise, what are you good at, what you do, how you do it, how you can help, and generally how you add value to your niche and the lives of your target clients. 

Competition is now getting tight in social media

Now there’s a lot of individuals creating content, and there’s a lot of competition. So you have to stay ahead of the competition and create content regularly.

Maybe a few years ago, it was acceptable to create some content and post it a couple of times a week on social media. Now, because many individuals and brands are on social media, you have to be aware that there’s a lot of competition going on, and your content will get lost and not seen if you don’t post consistently and more often.

The importance of video content

Today’s social media platforms are focusing more and more on video as content.

Facebook, Youtube, Tiktok, and Instagram favor video a lot more than they used to in the past. Social media platforms are moving in the direction of the video.

Also, video is something that would be very beneficial because it’s much easier to connect and convey your message through compared to written words and images. Your audiences can see your personality and how you put yourself together. They get an in-depth feel for you by just watching a 1-minute or 10-minute video! 

Repurposing video content

For content purposes, it’s easier to create a video and then repurpose it. 

With a single video, you can create audios, transcribe it, get quotes, and even split it into several blog posts. 

It’s a very versatile type of medium that you can repurpose in many different ways down the line. 

Best practices for making your video content

Live videos on social media are the best — Facebook lives, YouTube lives, and Instagram lives. They are favored very much so by the social media networks. These platforms put you front and center in your Live videos. 

If you aren’t comfortable creating lives, I would also recommend doing just regular videos. It is as easy as using your phone and starting to create videos. 

When it comes to creating video, audio is crucial because if your audio sucks, then it is probable that your audiences are not going to finish watching the rest of the video. So use a microphone!

Lighting is essential for your video too, so people will see you and your products easier. It allows you to set the mood for the video.

Lastly, depending on the platform, match your orientation, whether it’s horizontal or vertical.  Horizontal tends to be the most commonly used: YouTube, Facebook, Instagram, and Twitter videos are either horizontal or square. But if you’re doing lives on Instagram, use vertical.

Now go out there and start creating content for your brand!

 

— Published on 1/18/2021

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