Tag: LinkedIn

Posted on March 31st, 2021

The LinkedIn Strategy That Will Grow Your Business With Rhonda Sher

  • #transform
  • Business
  • Business Goals
  • Business Growth
  • Entrepreneur
  • Goals
  • Leadership
  • LinkedIn
  • Mindset
  • Strategy

The advent of Linkedin allowed professionals the world over to network in a new way. LinkedIn offers unprecedented access to key decision-makers, movers and shakers, potential business partners, service providers and clients. You find someone you like on the platform, and if you want to get to know them, you connect with them and have a call. Sometimes that leads to you joining groups, getting speaking engagements, or invitations to join podcasts.

In one of my podcast episodes, I got the chance to talk with Rhonda Sher, a LinkedIn expert. She’s been helping entrepreneurs, professionals, and businesses create visibility, credibility, and profitability on LinkedIn. She is also the author of the book The ABC’s of LinkedIn, Get LinkedIn or Get Left Out. 

rhonda-sher-portraithttps://www.rhondasher.com/

Rhonda shared some of her proven LinkedIn strategies that can help you grow your business, and I am sharing them with you.

Professional banner

The banner on your LinkedIn profile is one of the first things people see. As you know, first impressions are everything. The banner is the blue space above the rest of your profile. Make sure your banner reflects your message and your brand. Using Canva.com, you can create a banner consistent with your brand.

jean-ginzburg's-linkedin-banner-and-headshothttps://www.linkedin.com/in/jeanginzburg/

Professional headshot

Your headshot is just as important as your banner. According to Rhonda, people are 16 times more likely to interact with you if you have a professional photo. Don’t be cute with your headshot, and don’t ignore it. A picture of your pet or an avatar will not make you look legitimate in the eyes of a potential client or business partner. Rhonda sees such profiles all the time. Some don’t have any picture at all — Make sure you are not one of them.

Clear and concise headline

LinkedIn will default to giving you your job title in place of your headline. Instead, customize it, using the 220 allowed characters. Use the headline to attract the right prospects. In the headline, tell people what you do, whom you serve, and what problem you solve.

Clear contact information

If you don’t have clear contact information, how do you expect people to get in touch with you? Make sure you list your website, email address, and/or phone number. Not having any contact details is like going to a black-tie event in your running clothes. You are not dressed for the party, and you can’t connect with people the way you would in proper attire. 

Touch 10 people before 10 AM

One of the ways you can increase the efficiency of your time on LinkedIn is by employing Rhonda’s 10 before 10 method. Rhonda asks her clients to make a habit of engaging with at least 10 people before 10 AM. The results might surprise you. For instance, one of her clients gained a 30% increase in business because of this system.

LinkedIn is a platform for serving, not selling

To utilize LinkedIn effectively, first you need to understand what it’s for. It’s not a selling platform. It’s a networking platform, where you can connect with prospects so you can build relationships with them, eventually benefiting from those connections. To help her clients get the most out of the platform, Rhonda teaches them the 3Ps: present, prospect, and profit. It’s a simple system she shares with her clients to generate appointments, share content, interact with other people’s content, engage with prospects, foster connections and profit from them.

 

Connect with Rhonda Sher if you want to learn more about her LinkedIn trade secrets.

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Posted on March 11th, 2021

How Long Should My Social Video Be?

  • #transform
  • Business
  • Business Growth
  • Content Marketing
  • Facebook
  • Social Media
  • Strategy
  • Uncategorized

“How long should my social videos be?” From all the presentations I’ve given and all the prospective and actual clients I’ve talked to, it’s the number one question I get asked. 

The answer is it depends. It depends on who you are, what you’re doing, the nature of your business, and, most importantly, whom you want to reach – your target audience and where they are within their buyer’s journey. That’s why before telling you how long your social videos should be, I need to explain what you need to know first.

Where should I post my video?

Post your videos where your audiences are hanging out. 

If your audiences are under the age of 30, TikTok would be a great place to start posting video content. 

For B2B businesses and those working with corporations, LinkedIn is the place to go. 

If your business is about entrepreneurship and you want to reach regular people thinking of setting up their businesses, Facebook and Instagram are good places to post videos. 

If you want to talk to seasoned fellow entrepreneurs, LinkedIn might be a better channel for you.

Relating video length to the funnel

Now back to the question about the length of your videos. 

Every platform has a recommended video length. If you’re on TikTok, you can’t create videos longer than a minute, for example. 

But let’s go beyond that. Before creating your videos, figure out what portion of your target audience you are trying to reach and where they are in your funnel. Their place in your funnel will determine the length of the videos you create for them. 

Top of the funnel – shorter videos

Those at the top of the funnel are people who’ve never heard of you, your brand or your offer.

For such people, who don’t know you but want to learn more about you, 1-2 minute videos work well. They would be willing to invest only a couple of minutes in your content to see what you’re about.

Middle of the funnel – 5-10-minute videos

People in the middle of the funnel are those who know a little bit about you and your offer, seen some of your content or watched some of your videos. 

These people are most likely engaging with, commenting on, and watching your videos. They may be willing to watch more of your content and of longer duration. 

I do 10-minute Facebook Live videos for my business to target people in the middle of my funnel. These audiences already know who I am and then see the specific content I create for them.

Bottom of the funnel – longer videos

And, of course, the bottom of the funnel is where conversions happen. 

You are safe to create longer videos for this portion of your target audience. These can be your courses, training, and webinars. Design those videos to prompt your viewers to take a specific action – whether it’s filling out a lead, getting on a call, or subscribing to a newsletter.

Conclusion

The length of your social videos should match (1) the requirements of the channel you are posting on and (2) where your target audience is within your funnel. Create 1-2 minutes videos for people at the top of the funnel. Create 5-10 minutes for people in the middle of the funnel. And create longer videos for people at the bottom of the funnel to increase conversions.

 

If you’re not sure if you and your brand – whether it’s your personal or company brand – are getting enough exposure through video content check out THIS blog on the Best Tips on How to Get Past Your Shyness with Video

 

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Posted on January 22nd, 2021

Create Digital Marketing Content for the Entire Month in Just a Few Hours

  • #transform
  • Business
  • Business Growth
  • Content Marketing
  • Social Media
  • Strategy
  • Uncategorized

We all use content and social media. The challenge I hear from entrepreneurs is they lack the time to create content on social media.

The answer? Repurpose content. It is a key turning point for your business. There is no going back once you realize how easy it is to fill your content calendar with material that you already have. 

Repurposing content is a topic that’s near and dear to my heart; I’ve shared more than a dozen speeches about this. It’s something that’s spoken about on all my social media and in my videos because of how important content is to any business. 

Today you will learn how to create a month’s worth of social media content, in just a few hours, from one video source.

Start with a Video then Chop It Into into smaller segments

You can create a video about your niche for about 10 minutes. Remember to add value to your audiences! It’s not about you, it’s about them!

From that video, you can create enough content for the entire month. You can do that by first chopping up your video into smaller segments, like the following: 

  • 15-second segments for Instagram stories

  • 60-second segments for TikTok

  • Short 1-3 min segments you can repurpose for various platforms

You can also post full-length videos on IGTV, Facebook, YouTube, and LinkedIn. They allow for longer videos on those platforms, so if your (or your client’s) audience can be found there, definitely post them. 

Repurpose your video into a podcast

Another thing you can do is repurpose your video into a podcast episode or audio clip. 

I do this all the time. I just strip out the audio from my video and convert it into a podcast episode.

I have a separate podcast where I create audio content – Listen by Jean Ginzburg. Most of the time, I would just repurpose a video that I’ve already recorded.

You can again take that audio and chop it up into smaller segments like you did with the video and then make little sound bites from the audio. 

Create at least one blog post from the video

You can also create at least one blog post out of your source video. 

I go on a platform like Rev.com and get my video transcribed automatically. It’s super fast and cheap. 

It gives you a very good basis for creating a blog post. Typically, I can create two or three blog posts out of one video. If your blog post is around 500 words, you can break it up into one main topic and two to three sub-topics.

So, if you have at least one blog post, you can probably create two or three out of it. 

Because I have the transcription, it makes it even easier to create a blog post from the video. The words are already there; all I need to do is clean it up, organize it and edit it.

Create quotes out of the blog

Out of one blog, I can pull out 10 to 20 quotes, which can be really cool.

You can post these quotes as snippets on social media. Just copy and paste the quotes, put them on your LinkedIn, Facebook, or Instagram, and add an image to make it look better. 

However, what I’ve been seeing on LinkedIn lately is just plain quotes or text, no image. It seems to get better engagement.

How to make quote images?

From your quotes, you can also create quote images or quote graphics in three easy steps:

  1. Choose a nifty background
  2. Find a relevant and thoughtful quote
  3. Add in your branding

For this task, you can use Canva. It’s free (although note that some template images are not) and it’s quite easy to use. 

You just log in, pick your image template, customize it with your text, and voilà, you have a quote graphic you can download for free. Canva has preset templates for specific platforms. For example, if you want to do an image for Instagram stories, it automatically gives you the size so you don’t have to worry about your graphic being cropped because it was too big or the wrong size. 

Just pick the right template, change the background image, put in your quote, add your logo, and that’s it. Super easy. It takes only about five minutes to create an awesome, shareable image graphic. 

With all of this repurposed content, you can quickly fill your content calendar for the month! 

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