Posted on April 14th, 2021

Are you Using A Project Management Tool in Your Business?

  • #transform
  • Business
  • Business Growth
  • Strategy

Are you using a project management tool in your business? If not, you should. 

Of all the tools, this one makes or breaks a business. It gives you the opportunity to assign projects, set deadlines, and get status updates on the progress of your project. It keeps you focused on your tasks so you can stay in sync with your team without drowning them and yourself in endless emails.

If you are already using a project management tool, see how my recommendations stack up against your experience.

Here are three project management tools I recommend you try. 

slack-app-banner

Slack

Slack, my number one choice, has a cool name and a cool interface. It’s similar to an instant messenger, but it’s super organized. You can have channels for every project, every task, and every team. You have complete control over privacy and the assignment of members to each channel. 

For example, if you hire freelancers to work on a specific assignment, you can add them to only those pertinent channels, restricting their access to your other projects, team members and information. 

Likewise, you and your executive team (your project manager, your executive assistant, etc.) can have access to all channels without being bombarded with irrelevant messages. You can visit each channel as needed when you need to review something or talk to specific people within that channel. 

I love the visibility and accountability the platform offers. As team members communicate with each other within each channel, you can see how well they interact and collaborate with each other. 

You can add any attachment to every message: docs, sheets, images, video, gifs, etc. 

Slack offers a free version. If you need more functionality, such as more storage or access to older messages, you can upgrade to the paid tiers. 

 

trello-app-banner

Trello

Trello is a free project management tool that I also like. It uses boards to help you organize your projects. Every project has a board; every board has cards; and every card has lists. For example, you can drag and drop a card from an In Progress list to a Done list when it’s, well, done. 

You can assign each card to a particular person. To further organize your project, you can add to it due dates, checklists, and files. You can also add other people who might be responsible for other tasks in the project. It’s a wonderful visual and tactile tool. You can see the project as a whole as well as every task, every person, and every due date. 

 

basecamp-app-banner

Basecamp

Basecamp is like a SaaS product and similar to the other two I described above. 

Once you create a project, you can then assign people to it, add due dates, and have a discussion about the project with your team members. 

Basecamp is offered as a free, lighter version and a paid, business-oriented version. 

Between Basecamp and Trello, I prefer Trello because it’s very easy to use. The visual organization is straightforward, and the drag-and-drop functionality of the cards is very user-friendly.  

 

Move on from emails

To manage your projects via email is to waste valuable time and compromise efficiency. Employ a project management tool instead. It’ll improve the quality of communication with your team, add clarity to the project structure and flow, and declutter your inbox, freeing you to do the tasks that actually move the needle for your business. 

 

What project management tool do you use?

 

Posted on March 22nd, 2021

Retire or Not Retire: That Is the Question

  • #transform
  • Business
  • Business Goals
  • Business Growth
  • Entrepreneur
  • Goals
  • Leadership
  • Mindset
  • Strategy

For a long time, retirement has been regarded as the ultimate goal of a person’s work life. You work so you can retire in comfort. Typically, that would involve a pension and maybe a golden watch from the company you worked for. That is not my situation or the situation of many modern workers. When I think of retirement, I begin to puzzle. At what age? For what reason?

How? Where?

What are the reasons you would want to retire? I came up with these three:

  1. You don’t want to work anymore
  2. You are of age when working is hard
  3. You want to do what you have always wanted to do but postponed till retirement

I’ve tried on these reasons for size and realized that none of them fit me. What about you?

Read on, and let me know how you think of yourself at the typical retirement age and what you would want for yourself.

Reason #1: You don’t want to work anymore

Being an entrepreneur, I cannot wrap my head around the traditional views on retirement. I can’t imagine myself not doing what I love because I turn 65. How would that work? At 64, I am happy to be running a business, helping other entrepreneurs, and at 65, I would stop enjoying it? It doesn’t make sense to me that the age – a number – would dictate when I would stop working.

If you are not enjoying what you are doing, why are you doing it in the first place? It’s not for nothing people keep repeating this quote, attributed to Mark Twain: “Find a job you enjoy doing, and you will never have to work a day in your life.”

If you don’t want to stop doing what you love just because you hit a certain age, what else may make you want to retire?

Reason #2: You are of age when working is hard

The age of 65 has long been regarded as the retirement age. I am sure governments had very good reasons for establishing it. The fact that we do age and our capacity to perform diminishes with age has to be accounted for. But here is where I turn to people such as Dr. David Sinclair for a different perspective. His book Lifespan: Why We Age—and Why We Don’t Have To is a hot commodity these days. It challenges the notion that by 65 most of us walk around with broken bodies and dull minds. Peter Diamandis’ conference Abundance 360 highlights the same message – we are living longer and healthier lives. If that’s the case, why would we not work longer, enjoying doing what we are doing?

By 65, you will have amassed incredible experience; you are still full of energy and vigor; and now you are wise too. I think it would be amazing to see what we can be when we are at the top of our game and still have a long way to go before we feel the need to slow down, whatever our mission.

Once you address the question of needing to retire at 65 because of old age or poor health, since neither may be true for you, what’s left?

Reason #3: You get to do what you always wanted but couldn’t

The final argument is you want to retire so you can finally do the things you want to do! Let me ask you this, then: why are you putting off doing all the things you want to do??? I want to travel now. And I do (minus the COVID situation, of course). If you want to take up a hobby, why wait? What’s stopping you from pursuing the things you want to do? True, maybe you don’t have the time to do everything you want to do right this moment, but if you plan it out over the course of some years, surely you can manage to have the experiences you crave to have before you hit 65.

The question is not whether or not you have the time. The question is how to make it work today.

Conclusion

Once I ran through these three reasons for retirement, I saw that I am not planning on retiring at all. It’s true that life happens, and perhaps I will not be as healthy at 65 as I think I ought to be. But that only ups the stakes for the need to experience life now. By the time I get to that age, it might be too late. Today is all we have, and I don’t want to miss out on all it has to offer because I decided to wait till retirement

Posted on March 11th, 2021

How Long Should My Social Video Be?

  • #transform
  • Business
  • Business Growth
  • Content Marketing
  • Facebook
  • Social Media
  • Strategy
  • Uncategorized

“How long should my social videos be?” From all the presentations I’ve given and all the prospective and actual clients I’ve talked to, it’s the number one question I get asked. 

The answer is it depends. It depends on who you are, what you’re doing, the nature of your business, and, most importantly, whom you want to reach – your target audience and where they are within their buyer’s journey. That’s why before telling you how long your social videos should be, I need to explain what you need to know first.

Where should I post my video?

Post your videos where your audiences are hanging out. 

If your audiences are under the age of 30, TikTok would be a great place to start posting video content. 

For B2B businesses and those working with corporations, LinkedIn is the place to go. 

If your business is about entrepreneurship and you want to reach regular people thinking of setting up their businesses, Facebook and Instagram are good places to post videos. 

If you want to talk to seasoned fellow entrepreneurs, LinkedIn might be a better channel for you.

Relating video length to the funnel

Now back to the question about the length of your videos. 

Every platform has a recommended video length. If you’re on TikTok, you can’t create videos longer than a minute, for example. 

But let’s go beyond that. Before creating your videos, figure out what portion of your target audience you are trying to reach and where they are in your funnel. Their place in your funnel will determine the length of the videos you create for them. 

Top of the funnel – shorter videos

Those at the top of the funnel are people who’ve never heard of you, your brand or your offer.

For such people, who don’t know you but want to learn more about you, 1-2 minute videos work well. They would be willing to invest only a couple of minutes in your content to see what you’re about.

Middle of the funnel – 5-10-minute videos

People in the middle of the funnel are those who know a little bit about you and your offer, seen some of your content or watched some of your videos. 

These people are most likely engaging with, commenting on, and watching your videos. They may be willing to watch more of your content and of longer duration. 

I do 10-minute Facebook Live videos for my business to target people in the middle of my funnel. These audiences already know who I am and then see the specific content I create for them.

Bottom of the funnel – longer videos

And, of course, the bottom of the funnel is where conversions happen. 

You are safe to create longer videos for this portion of your target audience. These can be your courses, training, and webinars. Design those videos to prompt your viewers to take a specific action – whether it’s filling out a lead, getting on a call, or subscribing to a newsletter.

Conclusion

The length of your social videos should match (1) the requirements of the channel you are posting on and (2) where your target audience is within your funnel. Create 1-2 minutes videos for people at the top of the funnel. Create 5-10 minutes for people in the middle of the funnel. And create longer videos for people at the bottom of the funnel to increase conversions.

 

If you’re not sure if you and your brand – whether it’s your personal or company brand – are getting enough exposure through video content check out THIS blog on the Best Tips on How to Get Past Your Shyness with Video

 

Posted on January 22nd, 2021

Create Digital Marketing Content for the Entire Month in Just a Few Hours

  • #transform
  • Business
  • Business Growth
  • Content Marketing
  • Social Media
  • Strategy
  • Uncategorized

We all use content and social media. The challenge I hear from entrepreneurs is they lack the time to create content on social media.

The answer? Repurpose content. It is a key turning point for your business. There is no going back once you realize how easy it is to fill your content calendar with material that you already have. 

Repurposing content is a topic that’s near and dear to my heart; I’ve shared more than a dozen speeches about this. It’s something that’s spoken about on all my social media and in my videos because of how important content is to any business. 

Today you will learn how to create a month’s worth of social media content, in just a few hours, from one video source.

Start with a Video then Chop It Into into smaller segments

You can create a video about your niche for about 10 minutes. Remember to add value to your audiences! It’s not about you, it’s about them!

From that video, you can create enough content for the entire month. You can do that by first chopping up your video into smaller segments, like the following: 

  • 15-second segments for Instagram stories

  • 60-second segments for TikTok

  • Short 1-3 min segments you can repurpose for various platforms

You can also post full-length videos on IGTV, Facebook, YouTube, and LinkedIn. They allow for longer videos on those platforms, so if your (or your client’s) audience can be found there, definitely post them. 

Repurpose your video into a podcast

Another thing you can do is repurpose your video into a podcast episode or audio clip. 

I do this all the time. I just strip out the audio from my video and convert it into a podcast episode.

I have a separate podcast where I create audio content – Listen by Jean Ginzburg. Most of the time, I would just repurpose a video that I’ve already recorded.

You can again take that audio and chop it up into smaller segments like you did with the video and then make little sound bites from the audio. 

Create at least one blog post from the video

You can also create at least one blog post out of your source video. 

I go on a platform like Rev.com and get my video transcribed automatically. It’s super fast and cheap. 

It gives you a very good basis for creating a blog post. Typically, I can create two or three blog posts out of one video. If your blog post is around 500 words, you can break it up into one main topic and two to three sub-topics.

So, if you have at least one blog post, you can probably create two or three out of it. 

Because I have the transcription, it makes it even easier to create a blog post from the video. The words are already there; all I need to do is clean it up, organize it and edit it.

Create quotes out of the blog

Out of one blog, I can pull out 10 to 20 quotes, which can be really cool.

You can post these quotes as snippets on social media. Just copy and paste the quotes, put them on your LinkedIn, Facebook, or Instagram, and add an image to make it look better. 

However, what I’ve been seeing on LinkedIn lately is just plain quotes or text, no image. It seems to get better engagement.

How to make quote images?

From your quotes, you can also create quote images or quote graphics in three easy steps:

  1. Choose a nifty background
  2. Find a relevant and thoughtful quote
  3. Add in your branding

For this task, you can use Canva. It’s free (although note that some template images are not) and it’s quite easy to use. 

You just log in, pick your image template, customize it with your text, and voilà, you have a quote graphic you can download for free. Canva has preset templates for specific platforms. For example, if you want to do an image for Instagram stories, it automatically gives you the size so you don’t have to worry about your graphic being cropped because it was too big or the wrong size. 

Just pick the right template, change the background image, put in your quote, add your logo, and that’s it. Super easy. It takes only about five minutes to create an awesome, shareable image graphic. 

With all of this repurposed content, you can quickly fill your content calendar for the month!