Hey Digital Course Creator!So often, digital course creators push their high priced course onto their prospects, only to hear crickets from their audiences. Don’t make this mistake. Marketing is all about creating relationships, and sometimes digital course creators forget that. Customers want to get to know, like and trust your brand.But if you push your high-priced course onto them too quickly, then it’s a turnoff. So how do you get prospects to buy?Watch my latest video to learn how to use the 3 Step Product Offering System to add value to your prospects and convert them into paying customers.Sign up for my webinar The 3 Step Customer Acquisition Funnel Method – Specifically for Digital Course CreatorsThursday, 3/28 at 11a MT/1p ET: https://zoom.us/webinar/register/WN_bTlObHbDRKqSPGLIrdK6WgOR Tuesday, 4/2 at 1p MT/3p ET: https://zoom.us/webinar/register/WN_fZQQ-8irR2CWGfBJWvXO8A
Posted by Jean Ginzburg on Thursday, March 21, 2019
So often, digital course creators push their high priced course onto their prospects, only to hear crickets from their audiences.
Don’t make this mistake
Marketing is very similar to human relationships, and sometimes digital course creators forget that.
Customers want to get to know, like and trust your brand.
But if you push your high-priced course onto them too quickly, then it’s a turnoff.
So how do you get prospects to buy?
Take them through this 3 Step Product Offering System
Give your prospects small stepping stones to get to your higher-priced point course with product offerings packaged into small, bite-sized pieces.
For new prospects, who have never heard of you, allow them to learn about your mission and your brand. This usually involves anything from articles, or blog posts, or videos. At this step, you are typically offering up free content.
Bring awareness to your prospects. And if they’re interested, they will engage with you further.
Add value and be consistent with your content, with your copy, with your messaging.
Keep your content specific and short in this step.
Just offer up solid information, without asking for a sale.
Engage further with your prospects with more specific content, more in-depth content, and more about your branding, and more about your mission and your vision.
This could include case studies, or more content videos, or white papers.
If they have engaged with you thus far, offer them a low-priced point offers, as a way for customers to “dip their toes in the pool” and try out some of your content behind a paywall. Or you can also offer a short, introductory course for a nominal fee as a way for them to “test out the waters”.
As you have nurtured your prospects with free content, in-depth content and maybe some lower priced products, then the ones who are still engaged, offer them your core offer – the digital course. The ones who are really engaged with your message will be much more likely to buy your higher-priced point course because you’ve given them value along the way.
This 3 Step Product Offering System is a crucial step in bringing in more paying customers into the fold and growing your digital course income by using small stepping stones.
The next step would be to create a sales funnel to incorporate your product offerings into a communication strategy to nurture your prospects and convert them into paying customers.
I am hosting a webinar called the 3 Step Customer Acquisition Funnel Method which goes into the details of how to set up your sales funnel.
Join me on my webinar. Use the link below to sign up. This webinar will be presented on several days – for your convenience – so pick a day that works for you.
Sign up below
Tuesday, 4/2 at 1p MT/3p ET: https://zoom.us/webinar/register/WN_fZQQ-8irR2CWGfBJWvXO8A
Thursday, 4/4 at 12p MT/2p ET: https://zoom.us/webinar/register/WN_bTlObHbDRKqSPGLIrdK6Wg
Jean Ginzburg is a #1 best-selling author, award-winning digital marketing expert and the founder of JeanGinzburg.com. Her passion is helping businesses thrive and achieve their ROI goals with digital marketing. Jean has grown hundreds of businesses, including nuamerous businesses to 7 figure results. She has been featured in Entrepreneur, Inc.com, Forbes and Huff Post.