When you have a business, being active on social media is a must. If you’ve been posting to social media for a while now, you probably know and implement most of the usual tips for a successful post, i.e. when to post, what to post, how to measure your data, those types of things.
Now that you have taken care of the content aspect, it’s time to move on to the next step, which is the emotions that your social media posts elicit from your audience. A couple of questions you should ask yourself when creating these posts are:
- What feeling do I want to convey to my audience?
- How do they actually feel when they see my post?
These are huge factors that you should be mindful of while managing your social media accounts. The tone of your posts matter. Positivity garners more interactions than any other type of presence on the internet.
Your social media posts, customer communication, and general interaction with others should always be grounded in positivity. It’s a great way to run a company and encourage your peers. Plus, it has a great impact on social media marketing.
Facebook recently conducted an experiment on the effects that positive, negative, and other general posts have on the audiences that interact with them. The outcome of the study was that people who saw positive posts were influenced to post positive updates themselves. The audiences who saw negative posts and posts about other general emotions didn’t feel compelled to post anything at all.
This is an interesting thing for marketers to reflect upon. Your Facebook audience becomes less engaged when your content is more on the negative side. Positive posts appeal more to them, which could eventually lead them to share your content with others.
Getting More Followers
Create a motivational Facebook group. It doesn’t have to be huge, just big enough to be inviting to people who are interested. Think about your theme and let your members post relevant experiences/questions. For instance, if you choose to use positivity as the theme, you and your members can post anything related to a positive lifestyle – music, quotes, books, podcasts, and more!
Twitter can be challenging since it requires you to be brief. However, you can certainly insert a positive topic each day into 280 characters. For starters, you can share your personal experience of that particular morning. You could say something along the lines of, “This morning, I’m thankful for..” and encourage your audience to do the same.
This may seem like a minor contribution to your Twitter feed, but recognizing and being grateful for the things you encounter in your day to day life is a great way to fuel interaction with your followers.
This is probably the best platform to share positivity through images. You can instantly share tons of positive content through the use of carefully picked stock photos and quotes. There are also hashtags that you can use to reach your target audience outside of your current followers.
Some coaches and mentors add a few words of wisdom to their email signatures. This small addition actually seems to make recipients happier or at least makes what you’ve shared with them stick. These little bits of knowledge make your emails more personal and thoughtful. Start thinking of what quotes you can use that are relevant to your message for the day/week.
Social media is a very powerful tool for communicating with your audience and has proven to be a place where positivity is received with open arms. Spreading positivity throughout your channels can have long-term benefits for you, your business, and your audience.
If you like this content, please be sure to sign up for my FREE Monthly Digital Marketing Roundtable on the second Wednesday of each month. In each session, I discuss digital marketing and social media strategies to explode your online business! Sign up here.
Jean Ginzburg is a #1 best-selling author, award-winning digital marketing expert and the founder of JeanGinzburg.com. Her passion is helping businesses thrive and achieve their ROI goals with digital marketing. Jean has grown hundreds of businesses, including nuamerous businesses to 7 figure results. She has been featured in Entrepreneur, Inc.com, Forbes and Huff Post.