Having a business and having freedom instead of being tied to your clients seems contradictory. But it’s possible, and it should be one of your goals. New opportunities are making easier than ever too.
This freedom isn’t just applicable to entrepreneurs or business owners, but it’s relevant to anybody who has a job. Especially if you don’t like your job.
When I first started my business, and long before I started, I wanted the freedom to be a digital nomad. Not tied to a nine to five job; never shackled to an office. I really disliked those things when I had a corporate job.
I wanted to find a way, an opportunity, a path for me to have all of those things. To travel. To be the boss. And to not have a boss.
Being your own boss
I’ve always dreamed of having a business of my own so that I could manage myself. Where I get to be my own boss and not stuck in an office or nine to five. To not have to come in all the time.
Before I started my business, those were top of mind for me. As my business grows now, they remain a main focus.
I’m sure you’ve had thoughts like that as well, either for your corporate job or even your business. If you have a corporate gig, I’m sure you’ve thought about having the freedom not to have to go to work at a specific time, to spend more time with your kids, maybe travel.
If you’re running a business, you might find that you are tied to your clients. You don’t feel in charge even if you’re the boss.
Don’t give in, because you do have freedom there. However, you’re going to need to break the mindset of being tied to your clients, of trading time for dollars.
Time for dollars isn’t sustainable
The time-for-dollars mindset was another thing I wanted to change in my business, right from the beginning. When I started my business, I had clients and my services meant my time was always tied to them. It wasn’t sustainable. It wasn’t scalable.
After all, there’s only one of me, and there’s only a finite number of hours every day. So my earnings were limited to myself and my time, every single day. I needed something better, and hard work (plus some great advice) helped me find it.
A smarter way to bring in revenue
Here’s the opportunity I found, a smarter way for you to bring in revenue into your business without having to trade time for dollars.
You can have that freedom and flexibility you wanted. Travel. See the kids. Enjoy your friends. You won’t always be working on your business, but your business is always working for you.
That solution for me, for my business, was digital courses.
If you’ve ever thought about creating a digital course for your business, and you’re still on the fence, let me assure you that it is really the next step to scale your business.
With a digital course (or similar information product), you have a way to take your expertise and push it out to many people all at once. You’re no longer earning by working one-on-one with clients.
You’ll earn more. You’ll scale faster. It’s exciting stuff. Are you ready?
Jean Ginzburg is a #1 best-selling author, award-winning digital marketing expert and the founder of JeanGinzburg.com. Her passion is helping businesses thrive and achieve their ROI goals with digital marketing. Jean has grown hundreds of businesses, including nuamerous businesses to 7 figure results. She has been featured in Entrepreneur, Inc.com, Forbes and Huff Post.