ATTN: Digital Course Creators!Being an expert in your field and having created a digital course, you are looking to make an impact and serve your audiences.But where is your course now?Did you create it, but it's collecting dust now?Or did you set a goal, launch it but didn't get the results you wanted?Watch this video to learn to market and sell your course to reach your goals!
Posted by Jean Ginzburg on Wednesday, February 20, 2019
Hey there. How’s it going? Make sure to turn on your volume if you don’t have it on. Are you a digital course creator? Because if you are, I really would encourage you to stay on and watch this video. This video is going to be pretty short, but there’s going to be some very good and very helpful and knowledgeable information in this video. I would really urge you to stay on.
So a little bit about me. I’m Jean Ginzburg, and I’m a best-selling author and an award-winning digital marketing expert. I wanted to share with you this little video, because I know that you’re an expert in your field, and I know that you have certain knowledge and expertise on what it is that you’re doing. You have a course. That’s probably why you’re here, and why you’re listening to this video is you’ve created a course, but where is your course now? Is it out there, or is it just collecting dust somewhere? Or maybe you have a course and you’ve launched it, and you’ve set a goal for your course. When you launched it, maybe you didn’t get the results that you were hoping for.
I know that you want something more, and I know that you want something more for your business, and you want to have a successful business. You want to have the freedom that a digital course brings to you and your lifestyle. Maybe you want to leave your corporate job and start your business more full-time. Maybe you have a curmudgeonly boss, and you’re like, “Oh my God. I just want to move on.” Or maybe you just want to have the freedom to be home with the kids and not having to be tied down to an office or a full-time job.
I know that you also want to make an impact. You want to make a bigger impact for your audiences. You want to share your message and your knowledge, and you want to serve your students and give them just the help that they need so that they can accomplish their goals and their dreams. Of course, I’m sure that you want to grow your revenue, as well. I know that you have a business, and maybe you’re full-time. Maybe you’re part-time, but we all want to grow our revenues, and of course it’s very possible with having a digital course. But what are your challenges with having this digital course when it comes to marketing?
Maybe you don’t know where to start. That’s always a one that I hear quite often, because I have worked with hundreds of digital course creators. There is a lot to learn about digital marketing, I’ll be honest with you. Or maybe it’s too overwhelming for you. I mean, there’s a lot going on. There’s social media, and there’s email marketing, and there’s sales funnels, and there’s Facebook, and there’s Instagram, and there’s a lot to learn. There’s a lot to intake to … It can be a little bit overwhelming. I can understand that.
Or maybe you’ve tried launching your course before, and it didn’t work, and maybe you didn’t get the results that you wanted. Or the other one that I hear pretty often is maybe you’re afraid of the technology. There is a little bit of technology involved when it comes to launching and marketing and selling your digital course, I’ll be honest with you.
If you have had these challenges, please, please take the time, take a minute, and comment below and share what your marketing challenges have been with your digital course, specifically digital marketing challenges. I know that there’s going to be some bumps in the road when it comes to marketing your digital course, but I do want to share with you that this all very possible, and what you want is very possible. Success is very possible, and so are achieving your goals with your digital course and the lifestyle that you want.
So what I’m going to do is I’m going to share with you how you can achieve these goals, and how you can achieve your goals with your digital course. Because you didn’t just create it just for it to be sitting around or just to try it out and launch it once and then not really do much with it. You really want to share your knowledge and your message with your audiences and serve them the best that you can.
Watch my next video, because the next video I’m actually going to get into the specifics of this. I’m going to get into the ideal target market, and one of the biggest mistakes I see is not knowing the who when it comes to marketing your digital course. If you market to everybody, and I hear this all the time, it’s like, “Oh, we want to market to everybody.” Well, if you market it to everybody then you market it to nobody, and that’s something to keep in mind is that you want to niche-down as much as possible. It might sound counterintuitive now, but you do want to niche-down and hone in on your ideal target market.
Watch the next video. If you want to watch the next video, please follow me on the social media channel. You can also message me directly, and I can send you the next video. I look forward to seeing you in the next video.
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Jean Ginzburg is a #1 best-selling author, award-winning digital marketing expert and the founder of JeanGinzburg.com. Her passion is helping businesses thrive and achieve their ROI goals with digital marketing. Jean has grown hundreds of businesses, including nuamerous businesses to 7 figure results. She has been featured in Entrepreneur, Inc.com, Forbes and Huff Post.