You’ve probably seen promotional posts about webinars, and attended webinars, or perhaps even hosted webinars.
What are webinar funnels? Simply put, it’s using webinars to funnel clients to your high-ticket items.
How webinar funnels work
Like any other content, webinars present information, but the difference between blogs and webinars is that webinars can be made more personal. You do a video or a Live webinar and your audience joins and interacts with you, making it a perfect opportunity to truly connect while also demonstrating your expertise and mentioning your product, service or digital course.
For example, you might attend a webinar about Search Engine Optimization (SEO) and at the end, the presenter will sell a product or course on topics associated with SEO.
That’s a webinar funnel.
After they’re done with the webinars, set up a funnel so that you can continuously get in touch with your attendees and then ask them to jump on a call with you.
Webinar funnels keep the opportunities for conversation open. It’s not like if they don’t jump on a call with you right away and schedule a follow-up, then the potential for a conversation is lost.
On the contrary, a funnel opens the conversation again and says, “Hey, would you like to schedule a call with me? It seems like you were interested in what we spoke about in the webinar or it appears as though you watched it all the way to the end. I would love to schedule some time with you.”
You send these messages as they become applicable. That’s the funnel part of the webinar.
Webinar funnels like this are very successful. You just need to know who your ideal target market is, what their pain points may be, and use those insights to create a webinar that truly speaks to them and about which they would want to engage with you further.
Get started with webinars
Webinars are easy and simple enough to plan and create. It’s your area of expertise, you have plenty to say about this, so it’s no problem! The challenge is to break things down into digestible topics.
Platforms make it really easy to create webinars.
Promote your webinar to Facebook, your LinkedIn, and all your social media platforms. Send it to your email list
You can also make your webinar automated. You don’t have to be there as the presenter each time. Just record it once and then you can have an automated webinar sequence or funnel.
Upload the webinars to the platform, and set up the time that the webinar will start.
The drawback here is your audience can’t ask questions, and you, in turn, can’t answer those questions– they can only watch. With a live webinar, your audience can type in questions in real-time.
So a pre-recorded webinar is more of an informational video. And audiences can still engage with the content in the video.
Sell your high-ticket items through a webinar funnel
There are two ways you can promote and sell your product or services through a webinar.
- Sell after the webinar and actually have them buy right there.
- Provide a link to a calendar application (like Calendly) where they can schedule a time to meet with you. And then you can sell the high ticket item during that meeting/call.
A webinar funnel is a great way to sell high-ticket items, especially mastermind classes, one-on-one coaching, or anything above $10,000.
They work really well because your target client feels like a VIP and is more easily convinced to purchase your high-ticket item.
Create your webinar funnel today and let me know how it works for you!