We all use content and social media. The challenge I hear from entrepreneurs is they lack the time to create content on social media.
The answer? Repurpose content. It is a key turning point for your business. There is no going back once you realize how easy it is to fill your content calendar with material that you already have.
Repurposing content is a topic that’s near and dear to my heart; I’ve shared more than a dozen speeches about this. It’s something that’s spoken about on all my social media and in my videos because of how important content is to any business.
Today you will learn how to create a month’s worth of social media content, in just a few hours, from one video source.
Start with a Video then Chop It Into into smaller segments
You can create a video about your niche for about 10 minutes. Remember to add value to your audiences! It’s not about you, it’s about them!
From that video, you can create enough content for the entire month. You can do that by first chopping up your video into smaller segments, like the following:
15-second segments for Instagram stories
60-second segments for TikTok
- Short 1-3 min segments you can repurpose for various platforms
You can also post full-length videos on IGTV, Facebook, YouTube, and LinkedIn. They allow for longer videos on those platforms, so if your (or your client’s) audience can be found there, definitely post them.
Repurpose your video into a podcast
Another thing you can do is repurpose your video into a podcast episode or audio clip.
I do this all the time. I just strip out the audio from my video and convert it into a podcast episode.
I have a separate podcast where I create audio content – Listen by Jean Ginzburg. Most of the time, I would just repurpose a video that I’ve already recorded.
You can again take that audio and chop it up into smaller segments like you did with the video and then make little sound bites from the audio.
Create at least one blog post from the video
You can also create at least one blog post out of your source video.
I go on a platform like Rev.com and get my video transcribed automatically. It’s super fast and cheap.
It gives you a very good basis for creating a blog post. Typically, I can create two or three blog posts out of one video. If your blog post is around 500 words, you can break it up into one main topic and two to three sub-topics.
So, if you have at least one blog post, you can probably create two or three out of it.
Because I have the transcription, it makes it even easier to create a blog post from the video. The words are already there; all I need to do is clean it up, organize it and edit it.
Create quotes out of the blog
Out of one blog, I can pull out 10 to 20 quotes, which can be really cool.
You can post these quotes as snippets on social media. Just copy and paste the quotes, put them on your LinkedIn, Facebook, or Instagram, and add an image to make it look better.
However, what I’ve been seeing on LinkedIn lately is just plain quotes or text, no image. It seems to get better engagement.
How to make quote images?
From your quotes, you can also create quote images or quote graphics in three easy steps:
- Choose a nifty background
- Find a relevant and thoughtful quote
- Add in your branding
For this task, you can use Canva. It’s free (although note that some template images are not) and it’s quite easy to use.
You just log in, pick your image template, customize it with your text, and voilà, you have a quote graphic you can download for free. Canva has preset templates for specific platforms. For example, if you want to do an image for Instagram stories, it automatically gives you the size so you don’t have to worry about your graphic being cropped because it was too big or the wrong size.
Just pick the right template, change the background image, put in your quote, add your logo, and that’s it. Super easy. It takes only about five minutes to create an awesome, shareable image graphic.