Some businesses start with a brick-and-mortar location, while some are cloud-based businesses right from the start. Regardless of beginnings, the growing trend and necessity among businesses is to take their trade online. As your business grows, it makes sense to put time and effort into learning about the technology you need to manage your business.
In most industries, there has been a rise in SaaS products. Software as a Service provides the convenience of not having to buy software programs because everything is done online. You can log into a specific website with a back end portal, use the service, and all the data and user experience would be online.
There are thousands of companies out there that are already using SaaS. Not only does it eliminate the need to install software on your own computers or servers, but using cloud applications can also be quite a bit cheaper.
Growth is aided by embracing relevant technology. Does this mean that you have to use a supply chain management system or ERP? Maybe not, or at least not immediately. However, there are cloud-based services specifically targeted at small and midsize businesses. You can use these to scale your small brick-and-mortar or e-commerce business more efficiently.
You can go beyond the usual shopping cart plugin and invest in a full-service e-commerce solution! It can push your business forward in the fastest way possible, and you have a lot of options to choose from. Even if you have a small budget, there are many accommodating pricing plans.
Shopify, WooCommerce, and Magento are some of the most used e-commerce platforms in the industry. Choose a platform that best suits your business, and add on all of the customizations and extensions you may need to grow a successful business.
Social Media and Online Marketplaces
Having a single website to sell your products and services is not enough, utilizing Amazon or eBay will help you when it comes to finding your target market and reaching a wider audience. Begin with your website, then add online sales channels and watch your sales grow dramatically!
You can find providers that enable you to manage, integrate, and optimize your merchandise sales through several social media and sales channels, including Facebook, eBay, Amazon, Sears, Walmart and more!
One of the most challenging factors of managing a business is handling finances. You may be using Excel for now, but there will come a time when spreadsheets alone simply won’t cut it. Accounting software systems allow you to automate your accounting processes, and in turn, decrease the risk of error. Not to mention you have time tracking, invoicing, billing, and more, all in one place.
Manual data entry takes a ton of time and can be prone to errors. With a cloud accounting platform, you can integrate everything from payroll to payments and CRM. It saves you time and gives you a better perspective of your business’ cash flow.
You can access this platform anywhere, and you don’t have to be in your office when you need to make real-time decisions.
Accounts Payable Software
There are numerous cloud-based AP solutions built for small and midsize businesses, which can help you pay your bills and manage your cash flow more efficiently.
Its top benefit for your business is helping you create your payment procedure. This eliminates early payments and reduces cycle times. This ensures that your business avoids penalties for late payments and that you reap the benefits of any discount your debtor may offer for making payments on time.
It will also let you create paid-when-paid terms, eliminating tedious and repetitive responsibilities. The most used accounts payable software programs include FreshBooks, Zoho, and Xero.
Marketing Automation Software
Put your marketing and sales efforts on auto-pilot. Save time by automating the mundane tasks usually performed by your salespeople and create a foreseeable acquisition and follow-up workflow. This workflow will help you close more deals and streamline the process, so you have more time to focus on growing your consumer base. Software programs such as Pardot, Marketo, and HubSpot provide great options for your business that allow you to save hundreds of hours every month.
You can accurately track results and make any necessary adjustments on the fly, and continuously advance your ROI and operating efficiency.
We all use software every day, whether it’s our phones or our computers. Now is the time, if any, to invest in SaaS products and other cloud-based programs for your business!
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Jean Ginzburg is a #1 best-selling author, award-winning digital marketing expert and the founder of JeanGinzburg.com. Her passion is helping businesses thrive and achieve their ROI goals with digital marketing. Jean has grown hundreds of businesses, including nuamerous businesses to 7 figure results. She has been featured in Entrepreneur, Inc.com, Forbes and Huff Post.