Category: Social Media

Posted on March 11th, 2021

How Long Should My Social Video Be?

  • #transform
  • Business
  • Business Growth
  • Content Marketing
  • Facebook
  • Social Media
  • Strategy
  • Uncategorized

“How long should my social videos be?” From all the presentations I’ve given and all the prospective and actual clients I’ve talked to, it’s the number one question I get asked. 

The answer is it depends. It depends on who you are, what you’re doing, the nature of your business, and, most importantly, whom you want to reach – your target audience and where they are within their buyer’s journey. That’s why before telling you how long your social videos should be, I need to explain what you need to know first.

Where should I post my video?

Post your videos where your audiences are hanging out. 

If your audiences are under the age of 30, TikTok would be a great place to start posting video content. 

For B2B businesses and those working with corporations, LinkedIn is the place to go. 

If your business is about entrepreneurship and you want to reach regular people thinking of setting up their businesses, Facebook and Instagram are good places to post videos. 

If you want to talk to seasoned fellow entrepreneurs, LinkedIn might be a better channel for you.

Relating video length to the funnel

Now back to the question about the length of your videos. 

Every platform has a recommended video length. If you’re on TikTok, you can’t create videos longer than a minute, for example. 

But let’s go beyond that. Before creating your videos, figure out what portion of your target audience you are trying to reach and where they are in your funnel. Their place in your funnel will determine the length of the videos you create for them. 

Top of the funnel – shorter videos

Those at the top of the funnel are people who’ve never heard of you, your brand or your offer.

For such people, who don’t know you but want to learn more about you, 1-2 minute videos work well. They would be willing to invest only a couple of minutes in your content to see what you’re about.

Middle of the funnel – 5-10-minute videos

People in the middle of the funnel are those who know a little bit about you and your offer, seen some of your content or watched some of your videos. 

These people are most likely engaging with, commenting on, and watching your videos. They may be willing to watch more of your content and of longer duration. 

I do 10-minute Facebook Live videos for my business to target people in the middle of my funnel. These audiences already know who I am and then see the specific content I create for them.

Bottom of the funnel – longer videos

And, of course, the bottom of the funnel is where conversions happen. 

You are safe to create longer videos for this portion of your target audience. These can be your courses, training, and webinars. Design those videos to prompt your viewers to take a specific action – whether it’s filling out a lead, getting on a call, or subscribing to a newsletter.

Conclusion

The length of your social videos should match (1) the requirements of the channel you are posting on and (2) where your target audience is within your funnel. Create 1-2 minutes videos for people at the top of the funnel. Create 5-10 minutes for people in the middle of the funnel. And create longer videos for people at the bottom of the funnel to increase conversions.

 

If you’re not sure if you and your brand – whether it’s your personal or company brand – are getting enough exposure through video content check out THIS blog on the Best Tips on How to Get Past Your Shyness with Video

 

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Posted on January 22nd, 2021

Create Digital Marketing Content for the Entire Month in Just a Few Hours

  • #transform
  • Business
  • Business Growth
  • Content Marketing
  • Social Media
  • Strategy
  • Uncategorized

We all use content and social media. The challenge I hear from entrepreneurs is they lack the time to create content on social media.

The answer? Repurpose content. It is a key turning point for your business. There is no going back once you realize how easy it is to fill your content calendar with material that you already have. 

Repurposing content is a topic that’s near and dear to my heart; I’ve shared more than a dozen speeches about this. It’s something that’s spoken about on all my social media and in my videos because of how important content is to any business. 

Today you will learn how to create a month’s worth of social media content, in just a few hours, from one video source.

Start with a Video then Chop It Into into smaller segments

You can create a video about your niche for about 10 minutes. Remember to add value to your audiences! It’s not about you, it’s about them!

From that video, you can create enough content for the entire month. You can do that by first chopping up your video into smaller segments, like the following: 

  • 15-second segments for Instagram stories

  • 60-second segments for TikTok

  • Short 1-3 min segments you can repurpose for various platforms

You can also post full-length videos on IGTV, Facebook, YouTube, and LinkedIn. They allow for longer videos on those platforms, so if your (or your client’s) audience can be found there, definitely post them. 

Repurpose your video into a podcast

Another thing you can do is repurpose your video into a podcast episode or audio clip. 

I do this all the time. I just strip out the audio from my video and convert it into a podcast episode.

I have a separate podcast where I create audio content – Listen by Jean Ginzburg. Most of the time, I would just repurpose a video that I’ve already recorded.

You can again take that audio and chop it up into smaller segments like you did with the video and then make little sound bites from the audio. 

Create at least one blog post from the video

You can also create at least one blog post out of your source video. 

I go on a platform like Rev.com and get my video transcribed automatically. It’s super fast and cheap. 

It gives you a very good basis for creating a blog post. Typically, I can create two or three blog posts out of one video. If your blog post is around 500 words, you can break it up into one main topic and two to three sub-topics.

So, if you have at least one blog post, you can probably create two or three out of it. 

Because I have the transcription, it makes it even easier to create a blog post from the video. The words are already there; all I need to do is clean it up, organize it and edit it.

Create quotes out of the blog

Out of one blog, I can pull out 10 to 20 quotes, which can be really cool.

You can post these quotes as snippets on social media. Just copy and paste the quotes, put them on your LinkedIn, Facebook, or Instagram, and add an image to make it look better. 

However, what I’ve been seeing on LinkedIn lately is just plain quotes or text, no image. It seems to get better engagement.

How to make quote images?

From your quotes, you can also create quote images or quote graphics in three easy steps:

  1. Choose a nifty background
  2. Find a relevant and thoughtful quote
  3. Add in your branding

For this task, you can use Canva. It’s free (although note that some template images are not) and it’s quite easy to use. 

You just log in, pick your image template, customize it with your text, and voilà, you have a quote graphic you can download for free. Canva has preset templates for specific platforms. For example, if you want to do an image for Instagram stories, it automatically gives you the size so you don’t have to worry about your graphic being cropped because it was too big or the wrong size. 

Just pick the right template, change the background image, put in your quote, add your logo, and that’s it. Super easy. It takes only about five minutes to create an awesome, shareable image graphic. 

With all of this repurposed content, you can quickly fill your content calendar for the month! 

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Posted on January 18th, 2021

Repurposing Content Through Social: Video

  • #transform
  • Business Growth
  • Content Marketing
  • Facebook
  • Social Media
  • Strategy

In the last several years, social media has really blown up. Especially the last several months, it has gotten even so much bigger because people are staying home and not going out as much — thank you Corona. They’re more on their computers and smartphones, and that means they are much more actively engaging on social media platforms.

This focused attention is the perfect time to take advantage of beginning a conversation with your audience.

The question now is, what is the best way to effectively engage your audience?  The answer – create content.

It could be anything from video and podcasts to social media posts, articles, and blogs. Start a discussion about your area of expertise, what are you good at, what you do, how you do it, how you can help, and generally how you add value to your niche and the lives of your target clients. 

Competition is now getting tight in social media

Now there’s a lot of individuals creating content, and there’s a lot of competition. So you have to stay ahead of the competition and create content regularly.

Maybe a few years ago, it was acceptable to create some content and post it a couple of times a week on social media. Now, because many individuals and brands are on social media, you have to be aware that there’s a lot of competition going on, and your content will get lost and not seen if you don’t post consistently and more often.

The importance of video content

Today’s social media platforms are focusing more and more on video as content.

Facebook, Youtube, Tiktok, and Instagram favor video a lot more than they used to in the past. Social media platforms are moving in the direction of the video.

Also, video is something that would be very beneficial because it’s much easier to connect and convey your message through compared to written words and images. Your audiences can see your personality and how you put yourself together. They get an in-depth feel for you by just watching a 1-minute or 10-minute video! 

Repurposing video content

For content purposes, it’s easier to create a video and then repurpose it. 

With a single video, you can create audios, transcribe it, get quotes, and even split it into several blog posts. 

It’s a very versatile type of medium that you can repurpose in many different ways down the line. 

Best practices for making your video content

Live videos on social media are the best — Facebook lives, YouTube lives, and Instagram lives. They are favored very much so by the social media networks. These platforms put you front and center in your Live videos. 

If you aren’t comfortable creating lives, I would also recommend doing just regular videos. It is as easy as using your phone and starting to create videos. 

When it comes to creating video, audio is crucial because if your audio sucks, then it is probable that your audiences are not going to finish watching the rest of the video. So use a microphone!

Lighting is essential for your video too, so people will see you and your products easier. It allows you to set the mood for the video.

Lastly, depending on the platform, match your orientation, whether it’s horizontal or vertical.  Horizontal tends to be the most commonly used: YouTube, Facebook, Instagram, and Twitter videos are either horizontal or square. But if you’re doing lives on Instagram, use vertical.

Now go out there and start creating content for your brand!

 

— Published on 1/18/2021

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Posted on January 12th, 2021

3 Handy Tips on How to Get Past Your Shyness with Video

  • #sales
  • Business
  • Business Growth
  • Content Marketing
  • Entrepreneur
  • Social Media
  • Strategy

Video is now an established part of social media. It blew up some years ago with the advent of YouTube, and it’s here to stay. But YouTube, that has been around since 2005, is no longer the only place for video. 

Facebook and Instagram started off as social networks and image platforms, but now Facebook has a dedicated video tab, and both platforms are now very big on video content, including Facebook’s Live video and Instagram’s IGTV. 

And now we also have TikTok, a whole platform for videos under a minute long. 

Billions of people use these platforms. 

The question is, are you using social video to reach those people? 

Are you and your brand – whether it’s your personal or company brand – getting exposure  through video content?

Dive into video

It’s no longer a question of “Are you doing videos?” Because you should! 

What does video look like for your brand now? Have you produced any? 

If you still haven’t, start today. Just dive right into it. Try using the Live video feature on Facebook. 

If you’ve posted your marketing and company materials on your Facebook page, you probably have at least a hundred followers. Going live means you go out to those followers via a live video stream. They get alerted that you’ve started a Live video. 

It’s easy to do. When you feel good, have something to say about your niche and have it clear in your head, just press the button and go live. 

Don’t overthink it. You might be surprised at how well you do when you just do it without worrying too much. 

It doesn’t have to be long. Just say hi, and then talk about your tip or share something useful to your audience. It has to be something valuable for your viewers. Hook them with a question they want to know the answer to, and then give them that answer. 

That’s it! 

And if you make a mistake, so what? You can laugh about it. People aren’t perfect, and people love people being people! Live-streamed video is where entrepreneurs get tripped up the most, but it’s really the easiest way of getting into video. 

And guess what? It disappears after 24 hours. So if you didn’t like your live stream much, that’s fine. It goes away! If you like it, you can save it. You can use your phone’s screen recorder to capture your live video so you can repost it if you want.

Not comfortable going live? Pre-record your video and then post it on social media. 

Record a very simple video. Just use your phone. Most smartphones now are equipped with very robust high resolution cameras. It’s quite amazing, really. You don’t even need any special equipment or any high end cameras to do a video these days. 

Just. Start. Recording. 

Get your topic and hook in your head. You might not need notes because you’ll keep your video short.

If it’s short, you might be able to do it in one take. If you do multiple takes, you can cut out the parts you don’t like and stitch the video so it runs smoothly. 

Either way, I highly recommend editing your videos. You can hire a professional, someone at Upwork or Fiverr, to edit your videos. But it’s easy to learn how to edit videos yourself with modern apps, such as Wondershare Filmora, Animoto and InVideo. 

Instagram, Facebook, Twitter, YouTube and TikTok all have simple editing tools, so you can easily trim your videos to the right length and even add filters to them for more flattering lighting or styles. 

Just two important elements

Although editing is important, you don’t have to fuss about it too much. Your video doesn’t have to be perfect. What’s important is your content — it’s the value you bring to your target audience. 

But for your video to be effective, it needs to have two important elements: good lighting and good audio.

Audio

If your audience can’t hear you because of crappy audio, they won’t watch or listen to your video at all. 

Invest in a lavalier mic you can clip on your top, a good mic you can plug into your phone or a podcasting mic. 

Your computer and phone mics are probably fine as well! If you’re somewhere quiet, your audio should be clear enough. 

But because audio is super important, I do recommend a microphone (although I don’t always use it myself). Your good audio will also come in handy when you want to transcribe your video so you can repurpose it as a webinar or a blog post. 

Lighting

When it comes to video content, a less than perfect image is more forgiving than less than perfect audio. If your lighting isn’t good, it’s not the end of the world, but you do risk losing your viewers’ attention. To avoid that fate, try to have good lighting and a non-distracting background, such as a wall or curtains. 

I usually use a ring light to illuminate my face in videos. A ring light with a tripod is around $35 on Amazon.

Push past your perfectionism

Often, entrepreneurs tell me they stopped producing video content because their videos weren’t great. Push through that. Keep doing videos until you’ve pushed past your perfectionism.

Believe me, when I started making video content, I sucked at it big time. You can go to my YouTube channel and find the first video I’ve ever done. It’s pretty crappy. 

There is no shame in having imperfect videos. We’re all crappy when we start. Unless you have experience with public speaking and being on camera, your first videos will be crappy. 

To get good at making good videos, you have to get through the first 50, maybe even 100, bad, mediocre, middling videos! Unless you have experience with producing video content, it’ll take some time to start making great videos. 

It took me a while to do live videos because I didn’t feel confident enough in the beginning. 

You might feel the same way, but don’t get discouraged. Keep making videos so you can get past your perfectionism and get comfortable with the camera. 

Pro tip: Try a teleprompter app. You’ll feel more confident because you pre-feed what you want to say into the app and then just read it out. I use the app when I do more refined videos for marketing or branding. 

You’ll soon get used to doing it off the cuff, like I have, but if you need some structure without having to memorize your content, try a teleprompter app. 

And you just might surprise yourself by going off-script and learning to talk comfortably on-camera! 

If you are not on the video marketing bandwagon yet, get on it today! With modern technologies, such as high-quality phone cameras and editing apps, it’s easy to do. Just make sure you have something to say, use good lighting, and have great audio.

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Posted on March 20th, 2020

Mentors Are Essential For Your Business Success

  • Business
  • Business Goals
  • Entrepreneur
  • Social Media

Do you have a current frustration in your business, or a goal that remains out of reach? Perhaps it’s time to get a mentor. A fresh perspective might surprise you, and you might be stunned at how simple the solution can be. You just needed an objective point of view to discover it! 

I started my business about seven years ago and I used to doubt myself a lot. I used to think that I wasn’t good enough to do this business. 

I knew there were a lot of people out there who were doing a much better job than me. Oh, I had many qualifications, but other people were just much better at what I was doing. 

Does that sound familiar? 

A lot of it comes from social media, right? You see these people who are crushing it and standing in front of Lamborghinisshowing the results of their seemingly obvious success. It’s a mixture of feeling intimidated, envious and frustrated, and you begin to ask why you aren’t at that level of success yet? 

That transfers into your business, where you start comparing yourself to them.  

Your self-doubt and envy also bleeds into the operational aspects of doing your business: you feel like you’re not worth what you charge. 

You might think of charging less perhaps in a bid to attract more clients. Or maybe simply because you think you’re not at the level deserving of your previous higher rate. 

That’s insane. 

Mentors help you keep things straight

And by straight, I mean with regard to your mindset and motivation, not just the right and efficient way of taking your business toward success. 

When you just keep wallowing in self-doubt, it affects your business decisions (like lowering your rate!). Your business will suffer and you won’t make the revenue you want or need for financial growth. 

In turn, that will make you feel even more worthless. 


Step out of that vicious cycle. Find good mentors. 

Type of mentors

There are a couple of types of mentors: distance mentors and personal mentors. 

Distance mentors can be someone like Gary Vaynerchuk or Rand Fishkin– a celebrity or expert, maybe a micro-influencer in your niche. It can be anyone helpful, really, who speaks of your challenges and ways to solve them, but doesn’t have a direct relationship with you.

Personal mentors are coaches who support you directly. You have a one-on-one relationship with them, and they coach you through your blind spots while also helping you with your mindset.

It’s always so important to have good mentors. I often see entrepreneurs struggle with this, many failing to utilize one all-together. 

The fact is you need the right mentors to support you. Successfully building and running any business enterprise is a hard job, a lonely job. Mentors can help with your business processes and more importantly, your mindset, keeping you encouraged and motivated to keep you moving forward.

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Posted on March 17th, 2020

Have you found your tribe? You need them.

  • Business
  • Community
  • Entrepreneur
  • Social Media

Your tribe–this is your community of like-minded people. In my previous blog, I talked about mentors. And mentors can come from your tribe. 

You don’t always have to ask or hire someone to be your mentor. Being open to advice and the expertise and experiences of others is already a mentorship. 

To source that, you need your community. 

Don’t leave yourself alone

When I first started this business seven years ago, my self-doubt was huge and loud. As I’ve said in my other blogs and videos, a lot of this has to do with perfectionism. 

Many entrepreneurs become business owners because of our Type-A personalities. We’re high-achieving workaholics. But on the flipside, we’re also impatient, sensitive and anxious. 

So we’re afraid of what other people will say, because we’re status-conscious. Other people’s comments can easily shatter our view of our reputation and abilities. 

I see this very often with entrepreneurs, especially when it comes to being recorded on video and putting themselves out on social media. 

Entrepreneurs– especially female entrepreneurs who have thrice as many restrictive societal expectations as men– can be really hesitant about getting out there, posting on social media or doing Facebook Live, because they’re afraid of what othersmight think. 

You might get nasty comments. You can probably already see them in your mind even before you post. This anxiety can beso crippling, but it’s also so easily remedied by believing in yourself and getting the right input to keep believing in yourself to stay in the mindset of growth and success. 

That “right input” comes from the right people. 

Find the right people

The nasty comments do happen. The important thing is not letting those nasty comments get to you. Remember, those people aren’t paying your bills. And more importantly, they’re not your people. 

Immerse yourself in a community of like-minded people. Maybe it’s women’s groups, entrepreneurs’ groups, women entrepreneurs’ groups. Find them. Join your tribe. 

These groups will support you and uplift you. They’re going through similar things in their lives,  entrepreneurs going through the same challenges. 

Connect with them, talk to them. It’s a give and take of support and encouragement. Your tribe will remind you of your worth, whenever you begin to doubt it. This is critical for your entrepreneurial journey.  

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Posted on March 17th, 2020

How To Get Rid Of Self-Doubt

  • Business
  • Digital Courses
  • Entrepreneur
  • Mindset
  • Social Media

Your mindset may be one of the reasons you’re not getting your desired results from your business.

It’s not just about the latest fancy digital marketing and social media strategies or the operations of your business or finances. All of those are helpful tools, and they are there to support you. 

But when all is said and done; you have to believe in yourself. 

Once you get your mindset right, then the other tools are much easier to implement, but if you don’t, you’ll find that you struggle with every step. You’ll keep second-guessing every decision you make. So you absolutely need to get rid of self-doubt to get into the right headspace so you can easily grow your business. 

Everything depends on how you view yourself

The right mindset translates into your business strategies and therefore your overall success. How you operate your business as you move toward your goals is directly related to how you view yourself. 

Think about it: do you find yourself jumping into new strategies easily, or do you always have a voice in your head saying it might not be right for you, or that you don’t have the skills, tools or funds to implement these new ideas? 

That’s your self-doubt talking, and it’s only goal is to make you feel like you’re not worthy. 

I started my business about seven years ago and I used to doubt myself A LOT!

I used to think that I wasn’t good enough to do this business. I thought to myself, “There’s a lot of people out there who are doing a much better job than me, who are more qualified than I am!”

You can see how this kind of thinking puts an incredibly negative spin on you mentally.

A lot of this negative thinking is due to your battle with perfectionism and being afraid of what other people say about you. 

But you’ll soon notice that what you’re thinking others might think about you are really just the negative thoughts YOU think about yourself! 

Once you’ve realize that, you’re well on your way to getting rid of self-doubt. 

Appreciate your gifts

Find a method or outlet that allows you to grow within your personal headspace. Remember, it’s in your mind, so you need to fix it in your mind. 

This may be meditation or journaling, or spending a few minutes with yourself, acknowledging the thoughts that come to the forefront, but also challenging them. 

For example, when negative thoughts arise, contradict them with an appreciation of the abilities and gifts you do have. 

Practice responding to, “I’m not good enough.” with “But I’m good at picking things up. I’ll learn anything quickly.”

It  is SO critical to make the time to do this in this very, very busy world. 

So many of us are juggling our families, our kids as well as running our businesses and catering to our clients. So often we forget that it’s so crucial NOT to forget ourselves. 

Pick a time to spend at least 5-10 minutes with yourself everyday! Appreciate yourself! Practice silencing the self-doubt and soon it will be made permanently quiet.

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Posted on December 16th, 2019

What type of content should I post on social media?

  • Business
  • Entrepreneur
  • Facebook
  • Social Media

What type of content should you post on your social? You might be promoting something or simply populating your social media accounts. This corner is an excellent question to ask and a smart way to start giving your audience what they want. 

Understand your audience

Let me first start with this point. It’s not about the actual like logistics of the content. The first point to consider is everything you post should be valuable to your audience. A lot of people actually miss that part. These are the social media pages where the posts are more like ads. They get no engagement, Likes, or comments. 

The content you create, whether it’s a video, blog post, or whatever you enjoy making, every single piece has to be valuable for your audience, for your community. 

Who’s your audience and community?

Who is it that you’re talking to, and why? Who are you targeting? Who are the segments or groups of people (there can be more than one) that your product or service is helping? 

Being able to answer these questions, to identify your ideal target market, is the foundation and the salt.

If you don’t know who your ideal target market is, then you are not going to know what kind of content to create for that perfect target. Your might even turn off your audience and community.  

There’s bound to be a disconnect if you can’t define them, and you don’t want that. 

First, you should understand your target market. 

That’s how you can plan content that will be valuable and attractive to your ideal target market.  

Types of content you can do on social media

Facebook Live videos 

Facebook Live and Instagram Live are fantastic because they get priority in the Facebook and Instagram feeds and algorithms. So, if you do a Live event, you get better visibility and distribution across all of your clients, your Facebook or your Instagram.

Videos 

Create and post videos that support your community and provide valuable content. I do a lot of videos, so check those out in my Facebook. According to a study, video gets more than twice as much engagement on social compared to other types of content.

Blog posts

Blog posts are another type of content that is valuable to your audience. You should post your blogs on social, whether it’s published on your site, or posted as a full-length note on Facebook. Plus, there’s lots of opportunity for great content.

I take my videos and get them transcribed, and have my team create a blog post around that video. It’s very easy to do, you just need to edit it lightly. 

Images

Quote images are a big hit with audiences, so I use a lot of these. If you go to my social media, I take quotes out of my blogs and have my team create quote images that I post several times a day, typically. 

Lifestyle images are very popular on Instagram. If you have a lifestyle brand with a physical product, or you simply want to highlight something from the personal or professional sides of your life, those are really great to post. 

A note on content length

Keep your videos short, especially if you’re just getting started. But once you’ve established a connection, your audience expects longer, meatier content. 

  • If they haven’t heard of you yet, your brand is new, or you’ve just joined the community, keep it short. 
  • If you’ve already engaged with your audience before, if they’ve liked or commented on your published content, and they know a lot about you and your brand, make it longer. 

For example, I keep my initial videos — the ones I show to communities who haven’t heard of me — short at 3 to 5 minutes. 

For those who already know me and may have expressed interest in seeing more of my content, I go longer. These videos are 30 to 45 minutes long and are related to a specific topic. They’re usually done to highlight my digital courses and webinars.

In both instances, I think of my audience and what they would like from me. It all comes back to them.. So, like we asked in the beginning, who is your audience and what do they want?

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Posted on December 16th, 2019

How Do You Scale Your Business?

  • #drivesales
  • #sales
  • Business
  • Digital Courses
  • Social Media

Are you an expert in your field? Do you have authority in a specific topic?

Are you still trading time for dollars in your business? That’s working hard, and my hat’s off to you. But there’s a way to work smart instead – to bring in revenue into your business without having to constantly be trading time for dollars. 

It’s not a scalable business to be constantly trading time for dollars. You only have a limited amount of time every day and you are always just using your time to serve your clients.

Revenue while you’re sleeping

What if you could bring revenue into your business while you’re sleeping? 

Or working ON your business instead of IN your business? 

Revenue without the daily limits of your time. Revenue that’s scalable. 

You can do that. You can have that through Digital Courses. 

That’s why digital courses are so critical if you want to scale your business. 

The power of social media 

How do you get your course out there and engage with your audiences?

By promoting your course on social media. 

Currently, there are over 2 billion users on Facebook worldwide. 

You can see how advantageous and critical social media is because all your audiences are hanging out there.

Join Me!

I hope that you can join me next week in the 5 Day Social Media Blitz Challenge to Promote Your Course! 

You don’t have to have your course created. Even if you don’t have a course yet, you can still participate in the social media blitz challenge. 

Each of the 5 days,we’re going to put out a piece of content that promotes your digital course out there and it gets out to your audiences and then your audience can engage with you and know that your digital course is coming. 

The 5 Day Social Media Blitz Challenge to Promote Your Course starts on Monday, September 30th

Go to: http://5DayChallenge.Online 

Having a scalable business, and being able to create and launch courses anywhere in the world that you want. Being a digital nomad, not being tied to an office, not having a nine to five job, or having to work for “the man”. 

That’s a scalable business.

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Posted on December 16th, 2019

Are you grabbing the opportunities in social media platforms?

  • Content Marketing
  • Facebook
  • Social Media
  • Strategy

Social media marketing is essentially free, or you can pay a little to gain a lot. 

There are plenty of opportunities here, whether you start campaigns on an established platform like Facebook, or a new one like TikTok. Gary Vee, founder of VaynerMedia, gave us a lot of insights during my talk with him and I want to share them with you.

The uptick and monetization of social media platforms

Facebook is on its 15-year run. Veterans in social media marketing have been marketing successfully on Facebook for over a decade. YouTube is over a decade old. Twitter, too. A lot of developments have happened in the way these platforms attract people and help marketers. 

Platforms are monetizing — or they soon will — and you’ll need to adapt. 

You often see comments about how mean Instagram is now, because it’s killing organic reach in favor of those who pay to run ads. Come on, Instagram is still free to use. 

You don’t get mad at the bus for charging you for transportation. You’re not mad at cable, your ISP, or Netflix for billing you each month. You happily pay your hairdresser. 

These complaints are bewildering. These same people use Instagram for free. It’s still free for businesses too. You don’t have to pay and you still get visibility for your services or products. You just get less organic reach. 

You are more than welcome to be in control of your life and your business. Go and crush TikTok and LinkedIn while it’s still organic, or you can spend money on Instagram. And guess what? Instagram ads are underpriced right now while they’re still going through this transition. 

Embrace today’s chances

Social media platforms change, and you can’t control it. But, you can take charge and grab today’s opportunities in social media marketing. People are always resistant to change, especially if they think the change seeks to take advantage of them. 

In the case of social media platforms monetizing their use, I don’t understand the complaining, especially with experts yelling at the top of their lungs:, “Hey! This opportunity exists! Take advantage of it!” 

But it’s amazing how people don’t. It’s also a big advantage if you do.

Social media platforms evolve

Hundreds of millions of people use TikTok right now. It’s the number one app in the app store right now. There’s an enormous amount of attention. 

We’ve all seen TikTok content. It looks like it’s for the younger generation. But social media platforms evolve. 

Instagram evolved out of being for photographers posting nice landscaping and sunsets. Facebook grew out of being a glorified white pages for college kids. Twitter moved on from being for nerds and the tech elite in Silicon Valley talking. Tumblr grew out of acting like junior high. YouTube evolved from  a place where you found ripped and pirated uploads of copyrighted content, and is now the second largest search engine on the planet. 

In the same way, TikTok might evolve too. You don’t have to be an expert to predict that. We already have a pattern to observe from the other platforms. 

A marketing framework you shouldn’t miss 

Creating content on platforms where the attention is free or affordable is a framework everybody should consider. 

Do you write or do audio? Do you make videos? Do you need organic reach like I did with email, or do you have the money to spend on Instagram ads or pre-roll on YouTube and Facebook?

A strategy of creating content where people are is very basic, but it’s incredibly powerful. If you’re not a modern-day content creator who moves where the attention is, you are basically already outdated. 

Everybody should have an understanding of podcasting, blogging, YouTube, Facebook, Twitter and any other new platform that catches attention.  

“Everybody. It’s as required as taking care of your health, as required as balancing your checkbook. It is a requirement to success going forward, creating lots of content where it’s going to get attention.” -Gary Vee

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