Posted on January 22nd, 2021

Create Digital Marketing Content for the Entire Month in Just a Few Hours

  • #transform
  • Business
  • Business Growth
  • Content Marketing
  • Social Media
  • Strategy
  • Uncategorized

We all use content and social media. The challenge I hear from entrepreneurs is they lack the time to create content on social media.

The answer? Repurpose content. It is a key turning point for your business. There is no going back once you realize how easy it is to fill your content calendar with material that you already have. 

Repurposing content is a topic that’s near and dear to my heart; I’ve shared more than a dozen speeches about this. It’s something that’s spoken about on all my social media and in my videos because of how important content is to any business. 

Today you will learn how to create a month’s worth of social media content, in just a few hours, from one video source.

Start with a Video then Chop It Into into smaller segments

You can create a video about your niche for about 10 minutes. Remember to add value to your audiences! It’s not about you, it’s about them!

From that video, you can create enough content for the entire month. You can do that by first chopping up your video into smaller segments, like the following: 

  • 15-second segments for Instagram stories

  • 60-second segments for TikTok

  • Short 1-3 min segments you can repurpose for various platforms

You can also post full-length videos on IGTV, Facebook, YouTube, and LinkedIn. They allow for longer videos on those platforms, so if your (or your client’s) audience can be found there, definitely post them. 

Repurpose your video into a podcast

Another thing you can do is repurpose your video into a podcast episode or audio clip. 

I do this all the time. I just strip out the audio from my video and convert it into a podcast episode.

I have a separate podcast where I create audio content – Listen by Jean Ginzburg. Most of the time, I would just repurpose a video that I’ve already recorded.

You can again take that audio and chop it up into smaller segments like you did with the video and then make little sound bites from the audio. 

Create at least one blog post from the video

You can also create at least one blog post out of your source video. 

I go on a platform like Rev.com and get my video transcribed automatically. It’s super fast and cheap. 

It gives you a very good basis for creating a blog post. Typically, I can create two or three blog posts out of one video. If your blog post is around 500 words, you can break it up into one main topic and two to three sub-topics.

So, if you have at least one blog post, you can probably create two or three out of it. 

Because I have the transcription, it makes it even easier to create a blog post from the video. The words are already there; all I need to do is clean it up, organize it and edit it.

Create quotes out of the blog

Out of one blog, I can pull out 10 to 20 quotes, which can be really cool.

You can post these quotes as snippets on social media. Just copy and paste the quotes, put them on your LinkedIn, Facebook, or Instagram, and add an image to make it look better. 

However, what I’ve been seeing on LinkedIn lately is just plain quotes or text, no image. It seems to get better engagement.

How to make quote images?

From your quotes, you can also create quote images or quote graphics in three easy steps:

  1. Choose a nifty background
  2. Find a relevant and thoughtful quote
  3. Add in your branding

For this task, you can use Canva. It’s free (although note that some template images are not) and it’s quite easy to use. 

You just log in, pick your image template, customize it with your text, and voilà, you have a quote graphic you can download for free. Canva has preset templates for specific platforms. For example, if you want to do an image for Instagram stories, it automatically gives you the size so you don’t have to worry about your graphic being cropped because it was too big or the wrong size. 

Just pick the right template, change the background image, put in your quote, add your logo, and that’s it. Super easy. It takes only about five minutes to create an awesome, shareable image graphic. 

With all of this repurposed content, you can quickly fill your content calendar for the month! 

Posted on January 18th, 2021

Repurposing Content Through Social: Video

  • #transform
  • Business Growth
  • Content Marketing
  • Facebook
  • Social Media
  • Strategy

In the last several years, social media has really blown up. Especially the last several months, it has gotten even so much bigger because people are staying home and not going out as much — thank you Corona. They’re more on their computers and smartphones, and that means they are much more actively engaging on social media platforms.

This focused attention is the perfect time to take advantage of beginning a conversation with your audience.

The question now is, what is the best way to effectively engage your audience?  The answer – create content.

It could be anything from video and podcasts to social media posts, articles, and blogs. Start a discussion about your area of expertise, what are you good at, what you do, how you do it, how you can help, and generally how you add value to your niche and the lives of your target clients. 

Competition is now getting tight in social media

Now there’s a lot of individuals creating content, and there’s a lot of competition. So you have to stay ahead of the competition and create content regularly.

Maybe a few years ago, it was acceptable to create some content and post it a couple of times a week on social media. Now, because many individuals and brands are on social media, you have to be aware that there’s a lot of competition going on, and your content will get lost and not seen if you don’t post consistently and more often.

The importance of video content

Today’s social media platforms are focusing more and more on video as content.

Facebook, Youtube, Tiktok, and Instagram favor video a lot more than they used to in the past. Social media platforms are moving in the direction of the video.

Also, video is something that would be very beneficial because it’s much easier to connect and convey your message through compared to written words and images. Your audiences can see your personality and how you put yourself together. They get an in-depth feel for you by just watching a 1-minute or 10-minute video! 

Repurposing video content

For content purposes, it’s easier to create a video and then repurpose it. 

With a single video, you can create audios, transcribe it, get quotes, and even split it into several blog posts. 

It’s a very versatile type of medium that you can repurpose in many different ways down the line. 

Best practices for making your video content

Live videos on social media are the best — Facebook lives, YouTube lives, and Instagram lives. They are favored very much so by the social media networks. These platforms put you front and center in your Live videos. 

If you aren’t comfortable creating lives, I would also recommend doing just regular videos. It is as easy as using your phone and starting to create videos. 

When it comes to creating video, audio is crucial because if your audio sucks, then it is probable that your audiences are not going to finish watching the rest of the video. So use a microphone!

Lighting is essential for your video too, so people will see you and your products easier. It allows you to set the mood for the video.

Lastly, depending on the platform, match your orientation, whether it’s horizontal or vertical.  Horizontal tends to be the most commonly used: YouTube, Facebook, Instagram, and Twitter videos are either horizontal or square. But if you’re doing lives on Instagram, use vertical.

Now go out there and start creating content for your brand!

 

— Published on 1/18/2021

Posted on January 12th, 2021

3 Handy Tips on How to Get Past Your Shyness with Video

  • #sales
  • Business
  • Business Growth
  • Content Marketing
  • Entrepreneur
  • Social Media
  • Strategy

Video is now an established part of social media. It blew up some years ago with the advent of YouTube, and it’s here to stay. But YouTube, that has been around since 2005, is no longer the only place for video. 

Facebook and Instagram started off as social networks and image platforms, but now Facebook has a dedicated video tab, and both platforms are now very big on video content, including Facebook’s Live video and Instagram’s IGTV. 

And now we also have TikTok, a whole platform for videos under a minute long. 

Billions of people use these platforms. 

The question is, are you using social video to reach those people? 

Are you and your brand – whether it’s your personal or company brand – getting exposure  through video content?

Dive into video

It’s no longer a question of “Are you doing videos?” Because you should! 

What does video look like for your brand now? Have you produced any? 

If you still haven’t, start today. Just dive right into it. Try using the Live video feature on Facebook. 

If you’ve posted your marketing and company materials on your Facebook page, you probably have at least a hundred followers. Going live means you go out to those followers via a live video stream. They get alerted that you’ve started a Live video. 

It’s easy to do. When you feel good, have something to say about your niche and have it clear in your head, just press the button and go live. 

Don’t overthink it. You might be surprised at how well you do when you just do it without worrying too much. 

It doesn’t have to be long. Just say hi, and then talk about your tip or share something useful to your audience. It has to be something valuable for your viewers. Hook them with a question they want to know the answer to, and then give them that answer. 

That’s it! 

And if you make a mistake, so what? You can laugh about it. People aren’t perfect, and people love people being people! Live-streamed video is where entrepreneurs get tripped up the most, but it’s really the easiest way of getting into video. 

And guess what? It disappears after 24 hours. So if you didn’t like your live stream much, that’s fine. It goes away! If you like it, you can save it. You can use your phone’s screen recorder to capture your live video so you can repost it if you want.

Not comfortable going live? Pre-record your video and then post it on social media. 

Record a very simple video. Just use your phone. Most smartphones now are equipped with very robust high resolution cameras. It’s quite amazing, really. You don’t even need any special equipment or any high end cameras to do a video these days. 

Just. Start. Recording. 

Get your topic and hook in your head. You might not need notes because you’ll keep your video short.

If it’s short, you might be able to do it in one take. If you do multiple takes, you can cut out the parts you don’t like and stitch the video so it runs smoothly. 

Either way, I highly recommend editing your videos. You can hire a professional, someone at Upwork or Fiverr, to edit your videos. But it’s easy to learn how to edit videos yourself with modern apps, such as Wondershare Filmora, Animoto and InVideo. 

Instagram, Facebook, Twitter, YouTube and TikTok all have simple editing tools, so you can easily trim your videos to the right length and even add filters to them for more flattering lighting or styles. 

Just two important elements

Although editing is important, you don’t have to fuss about it too much. Your video doesn’t have to be perfect. What’s important is your content — it’s the value you bring to your target audience. 

But for your video to be effective, it needs to have two important elements: good lighting and good audio.

Audio

If your audience can’t hear you because of crappy audio, they won’t watch or listen to your video at all. 

Invest in a lavalier mic you can clip on your top, a good mic you can plug into your phone or a podcasting mic. 

Your computer and phone mics are probably fine as well! If you’re somewhere quiet, your audio should be clear enough. 

But because audio is super important, I do recommend a microphone (although I don’t always use it myself). Your good audio will also come in handy when you want to transcribe your video so you can repurpose it as a webinar or a blog post. 

Lighting

When it comes to video content, a less than perfect image is more forgiving than less than perfect audio. If your lighting isn’t good, it’s not the end of the world, but you do risk losing your viewers’ attention. To avoid that fate, try to have good lighting and a non-distracting background, such as a wall or curtains. 

I usually use a ring light to illuminate my face in videos. A ring light with a tripod is around $35 on Amazon.

Push past your perfectionism

Often, entrepreneurs tell me they stopped producing video content because their videos weren’t great. Push through that. Keep doing videos until you’ve pushed past your perfectionism.

Believe me, when I started making video content, I sucked at it big time. You can go to my YouTube channel and find the first video I’ve ever done. It’s pretty crappy. 

There is no shame in having imperfect videos. We’re all crappy when we start. Unless you have experience with public speaking and being on camera, your first videos will be crappy. 

To get good at making good videos, you have to get through the first 50, maybe even 100, bad, mediocre, middling videos! Unless you have experience with producing video content, it’ll take some time to start making great videos. 

It took me a while to do live videos because I didn’t feel confident enough in the beginning. 

You might feel the same way, but don’t get discouraged. Keep making videos so you can get past your perfectionism and get comfortable with the camera. 

Pro tip: Try a teleprompter app. You’ll feel more confident because you pre-feed what you want to say into the app and then just read it out. I use the app when I do more refined videos for marketing or branding. 

You’ll soon get used to doing it off the cuff, like I have, but if you need some structure without having to memorize your content, try a teleprompter app. 

And you just might surprise yourself by going off-script and learning to talk comfortably on-camera! 

If you are not on the video marketing bandwagon yet, get on it today! With modern technologies, such as high-quality phone cameras and editing apps, it’s easy to do. Just make sure you have something to say, use good lighting, and have great audio.

Posted on January 8th, 2021

Driving Your Company Culture Through Your Leadership

  • Business
  • Entrepreneur
  • Leadership
  • Mindset
  • Strategy

I want to talk about company culture and leadership. It’s something you often see discussed in webinars, conferences, and TED Talks.

I’ve come to realize what culture and leadership are for my company. Both are very specific to each organization.

How do you define and drive your company culture?

Culture can be so broad and vague. Oftentimes, I get asked the question, “How do we even define company culture?”

You want to start with your core values, your mission and vision for your company.

Those are the components that drive your company culture, and are also what determines if your company culture works.

This is why we always hear success stories of founders creating the company vision, mission and values and applying them into hiring the right people to fill the seats they needed in order to help their company grow.

The right culture starts with the right people

Do you want a fun working environment? Then you should hire people who know how to balance work with fun and warm friendliness. Do you want a driven work culture? Then you should hire people who are hungry for achieving your current goals and beyond.

A huge part of cultivating your company culture does start in the hiring phase. You want to hire people who are the right culture fit for your company.

That is particularly important because if you hire someone who isn’t the best fit for your company’s culture, it can drive down all aspects of it, affecting productivity and outcomes.

You really want to be careful about what kind of people you are hiring because you want to make sure that you’re hiring people that mesh with your existing teams and add value to your company.

Hire the right people, fire the wrong ones

That sounds harsh, but think of it as being fiercely protective of your company culture. Give everyone a probation period, and if by the end of that period you really can’t see that the new hire has chemistry with your company culture, let them go. Don’t get stuck trying to make that new hire work out.

Nobody really likes to fire people— no matter who we are and what kind of business leaders we’ve grown to be. It sucks. That’s why I think you should do your best to make the right choices with the right candidates in the first place. But even then, ensure that you are assessing to see if they mesh well with your company culture.

Be the leader who drives company culture

Company leadership also drives culture.

You may just be getting started with your business and you’re playing all roles within your company. Or you may be a bit more advanced as a business owner and you’ve stepped away from the middle of things.

No matter what stage of entrepreneurship you are in, the onus is on you to be a leader. Leadership is your responsibility as you strive to grow as a startup, or as your company reaches that middle or advanced level of enterprise with a growing number of employees.

But really, company culture remains in your hands as the business leader. All of it is driven by you. Because you’re the person who created the company. You’re the one who created the mission, vision and values of the company and ultimately you are in charge of ensuring that they are met.

Over time as your business grows, you must continue to drive your company values. Your vision and mission might change a bit to accommodate your company as it grows, but the core tenets remain the same.

As a leader, it’s your job to make sure your company culture continues to dictate the current and future goals and environment of your company.

Don’t let up. Stay vigilant.

When the leader of a company neglects the company culture, when people start trickling in whose behaviors don’t align with your company values, it’s like cancer. It will spoil your work environment and outcomes. When you’re not fiercely protective of your culture, when you let in and keep people you should actually fire, that cancer spreads and it sickens your business.

Continue disseminating your culture to every single person in your company. Every single employee should be, should work, and should behave in line with your company values. That includes you. No one is exempt.

You shouldn’t keep employees who don’t adhere to your company culture. When you fire such people who create drama or disrupt your peace, you’re being a leader, you’re making the executive decision the rest of your company needs.

Protecting your company culture rests on you as the leader. It’s better for everyone’s morale.

This is how you drive your company culture through your leadership. First, by establishing a healthy culture, and second, by protecting it.